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The GoLocal Team

Kelley Rajala

Kelley has a degree in Environmental Studies with an emphasis in renewable energy and planning, holds a permaculture certificate, has Transition Town training and is a self-taught graphic designer. Kelley worked for the County of Santa Barbara's Planning Department managing complex urban planning projects. In 1995, she joined her family business, Rajala Rehab Products as the Marketing Director and a Territory Sales Manager.

Kelley is a master project incubator and has started a yoga studio, green retail store, clothing line, biodiesel co-op, community food security garden and a BALLE network. She was part of the initiating committee for Transition Sebastopol, the 9th official “Transition Town”. She is the founder of the Livability Project and currently the Executive Director of the Sonoma County GoLocal Cooperative. Kelley is a big proponent and facilitator of community mapping events. Her passion is economic localization and connecting local dots. She predicts the future to be filled with hundreds of local Livability Centers (sustainability hubs) across the country.

Philip Beard

Philip Beard, Ph.D., emeritus professor of German at Sonoma State University, co-designed and from 2000 to 2005 co-coordinated the Global Studies B.A. program there. His interest in complementary economics stems from his extensive study of the roots of violent behavior. Since the early 1990’s, Dr. Beard has collaborated on various projects aiming to design and implement robust, sustainable mutual credit programs at the regional level. The current design, “Sustaining Capital,” forms an important part of the Sonoma County GoLocal Cooperative’s long-term plans. Dr. Beard is a co-founder of GoLocal and serves on the cooperative’s board of directors.

Derek Huntington

Derek Huntington graduated from San Diego State University in 2005 with a B.S. in corporate finance and a minor in international politics, and is a level 2 candidate for the Chartered Financial Analyst designation. Working as a socially responsible financial advisor brought the realization that for investing to be truly socially responsible it must also be locally responsible.  Since that epiphany Derek has been working to design and implement community-friendly credit and financing structures, culminating in the development of the Sustaining Capital model.  Derek is the President of Sonoma County GoLocal and the managing member of Sustaining Technologies, LLC - the company providing web development services and the GoLocal Rewards Card to the cooperative.

Bruce Kunkel

As co-founder of the Santa Rosa Integral Salon, Bruce Kunkel is active in local integral community organization. He is managing partner of Bruce Kunkel - Integral Human Capital, providing organization development, executive search and integral coaching/consulting. Bruce founded and ran Dovetail, Inc., a high-tech Silicon Valley-based executive search firm, and Zenbod Corporation, an innovative “mass customization” fashion apparel company. Bruce has been a successful high-tech organizational consultant and has been a manager and advisor for non-profit and community service groups. He has coached and counseled individuals and businesses through integral change, and has taught university-level statistics and experimental design. In his “spare time,” Bruce composes, records, and performs music. A co-founder of the Nitty Gritty Dirt Band, Bruce has recently released a CD, Kunkel & Harris. Look for it at kunkelandharris.com.

Chris Mann

Chris Mann is the Chairman of the Gourd for Guayaki Sustainable Rainforest Products, a Sebastopol-based importer and marketer of Guayaki Yerba Mate and other rainforest products. Guayaki grows its products sustainably within the South America's Atlantic Rainforest and currently sustains and/or restores nearly 20,000 acres of rainforest, 34 indigenous families and over 300 bird and mammal species.

Chris earned a BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayaki and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success.

Jay Beckwith

Jay Beckwith is the Marketing Coordinator for the Sonoma County GoLocal Cooperative. A local businessman who gravitated toward the Whole Earth Catalog in his youth, Jay combined a background in art and early childhood education to create playground design that redefined the modern playspace and is a feature of nearly all modern playgrounds. Recently, Jay has turned his talents to marketing research to promote the cooperative model of business development. A 40-year resident of Sonoma County who lives near Graton, Jay will soon be authoring a GoLocal column for the West County Gazette.

Nikee Boyle

Nikee Boyle is the Event Coordinator for the Sonoma County GoLocal Cooperative.  For the last decade, Nikee has worked closely with clients in the professional services industry both with one of the North Bay's largest law firms and a locally-owned wealth management company.  Nikee thrives on creating a welcoming and engaging environment for Sonoma County GoLocal members at all of our events.

Joseph Falejczyk

Joseph Falejczyk is a co-founder of the Sonoma County GoLocal Cooperative. He traveled to California after serving in the Navy with a background in aviation electronics, computers and multimedia/television production. Joe parlayed his "knowledge of technology and rational thought” into a successful local business, CSS-Technologies. For 25 years, Joe has provided local utilities and business clients with process control automation and business technology services. He has been involved in the Internet since “before it was the Internet.” Joe is also partner in Sustaining Technologies, LLC. the company providing the Internet platform & technology services for the Sonoma County GoLocal Cooperative. Joe and his family have made their home in the Russian River area since 1986.

David France

David France is the Fiscal Manager for The Center for Social and Environmental Stewardship and the Coordinator of the Windsor Coalition on Families and Youth. Dave has recently completed the Green Building Professional Certificate Program from Sonoma State University and brings nearly twenty years of not-for-profit administration perspective to the cooperative. His education spans Business Administration to Natural Resource Management to Journalism. David is serving as Chief Financial Officer and has worked primarily as our research analyst for the past two years. He is a co-founder of the Sonoma County GoLocal Cooperative. David is an avid outdoor enthusiast and market gardener. He and his family are long time Sonoma County residents.

Terry Garrett

Terry is the COO for GoLocal and focused on organization development and strategic implementation.  For the past 10 years he has been developing models based on the transformation of local media ecosystems and local economies.  Currently he's developing a news media and business web platform, which is used as this GoLocal web site. Essentially the content management system (Oasis) combines a journalism model with a new business model that uses the web as the hub or starting point. The thing we know about disruptions and transitions is that the old way doing of doing things erodes faster than the new system can be developed to replace it. That's where we are now with both the economy and with media. To create the new system requires enormous experimentation.  Terry has joined the GoLocal team in that spirit.

Terri Aspen

Terri Aspen has over fifteen years experience as an organizational development consultant for companies pursuing sustainable growth, culture development, leadership development, change management, and comprehensive training strategies and delivery. She has worked in organizations of all sizes and has extensive experience in the fields of healthcare, manufacturing, financial services, and service industries. She has worked with large Fortune 500 multi-national organizations, start-ups, as well as mid-size companies. Through her experience with various types of organizations she has a holistic perspective on organizational needs, developmental opportunities, and avenues to success. Terri Aspen holds a Masters degree in Psychology and is currently working on her PhD with an emphasis on culture development and transformation. She has traveled the globe throughout her career and has worked with diverse cultures, industries, and organizational structures at varying levels of maturity.