Amaturo Sonoma Media Group

1410 Neotomas Avenue, Suite 200, Santa Rosa, CA 95405

490 Would you recommend this business?


Amaturo Sonoma Media Group (ASMG) was formed in May of 2013, with the acquisition of five of Santa Rosa's leading radio stations, to become a locally owned media company. The founder is long time Santa Rosa business executive, Lawrence Amaturo, co-owner of Santa Rosa Nissan, Kia of Santa Rosa and the new Splash Express of Santa Rosa. Joining Lawrence in the formation of SMG is longtime broadcaster Michael O'Shea, who serves as President of SMG.

The company is the largest local radio group, reaching more than 200,000 adult listeners each week by owning and operating:

  • 97.7 The River

  • Froggy 92.9

  • K-Hits 104.9

  • Hot 101.7

  • KSRO 1350

All five stations emanate from shared studios and offices at 1410 Neotomas Avenue, in Santa Rosa.

"The overwhelming bulk of SMG's business is from local businesses...approximately 90% of our commercial inventory goes towards promoting and advertising locally owned and operated businesses," says O'Shea. "We are currently promoting an initiative of 'buying local' on all five of our stations. With the impending holiday season we’re proactively asking our approximately 200,000 weekly listeners to consider shopping local before they shop big national stores or shop online."

"We're specifically itemizing the virtues of local commerce: keeping our local tax base high, keeping our local companies, who hire local people, supported first," O'Shea continued. "Being a locally owned and operated company, whose existence and success is dependent on our local companies having success first, is a part of our DNA." Interview courtesy of the Santa Rosa Chamber of Commerce.


NorthBay biz magazine is a monthly business-to-business publication covering Napa, Sonoma and Marin counties for more than 40 years. In November 2017 it was acquired by Amaturo Sonoma Media Group.

Today, NorthBay biz has more than 50,000 readers, and publishes 15 issues annually (12 monthly issues and three bonus issues). The editorial team and staff are committed to bringing you the latest news and trends in agriculture, wine, tourism, real estate, construction, insurance, education, technology, nonprofits, health care and more.


Amaturo Sonoma Media Group is excited to announce the launch of Waterdrop Digital, a fresh, comprehensive digital marketing solution.

Digital marketing is a given in today’s business world. But between the social media and the SEO, the apps and the bidding, advertising on the internet can turn into an all-consuming monster.

It’s time to get back on track, doing what you do best. Set your digital marketing goals and let Waterdrop Digital handle the online legwork so you can focus on running your business.

Ask your ASMG Sales Rep about Waterdrop Digital and how online marketing can boost your business. Or visit the website and set an appointment for a no-obligation website and strategy review!

Plus, check out (and register for) a free one-day digital marketing workshop provided by Waterdrop Digital.




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