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2013 Rewards Card Results

Jan. 6, 2014

We are Amazed with 2013 Rewards Card Sales Results

In his most popular book Innovation and Entrepreneurship, Peter Drucker emphasized the importance of paying attention to unexpected success.  Therein lies opportunity for growth, he said.

This past year, sales through Reward Card merchants have shown unexpected success.  Take a look at some of the results and comparisons to previous years.

  • December 2013 sales were $294,000, which is more than our sales for all of 2011, our first year.
  • 2013 sales topped $1.75 million - a gain of over $1 million from 2012.
  • We offer sincere thanks to all our esteemed merchants, but here are a few shout outs:Kindred Fair Trade Handcrafts for incredible activity in December. Leading Edge Salonand ReStyle Marketplace for stellar performance, having only gotten going as Rewards merchants this fall! Gaia's Garden, Guayaki Mate Bar and Savory Spice Shop for each logging multiple thousands of transactions in 2013. Finally, Community Market andCopperfield's Books, both with multiple locations, for anchoring by far the highest volume Rewards Card activity year-round!

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Incredible Opportunity for Growth in 2014

At this pace, we're set to reach close to $4 million in sales for 2014.  This means thousands of local residents using their rewards card to buy from local merchants.

We think the upside for growth is even greater.  So, to achieve higher growth we're restructuring our program to make merchant and cardholder participation easier and more rewarding.  

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Rewards Card Merchant Participation is Included in Membership for 2014: Easier and Costs Less Immediately

That's right, the 2% merchant fees are gone!  All GO LOCAL members can participate as electronic merchants with no additional fees (except for any electronic equipment needs).

Cardholders have told us they want more merchants and more rewards offers, and we're listening.  We found that the 2% marketing fees were a barrier for some businesses to participate.  And it made things harder to understand, also a barrier.  Remove the barriers, get more merchants, and give our cardholders what they want.

This change is effective starting January 2014.  We'll contact you, our electronic merchants, in January to make the transition to standard GO LOCAL membership dues.

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How to Succeed with Rewards Card (it's not always what you might think)

While we're eliminating the fees, we want to focus on which practices have made this program successful and make sure all merchants are doing these things.

It's the responsibility of each merchant to know and do these practices so that cardholders use Rewards Card more and tell their friends.

Successful Practices

  1. Promote Rewards Card to your current customers by giving them a card and encouraging them to use it every visit.
  2. Promote other merchants.
  3. Train your staff how to process and talk about Rewards Card.
  4. Show that you're a Rewards merchant in your store displays, advertising and promotion.
  5. Participate in GO LOCAL media campaigns.

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How Full Integration of GO LOCAL's Marketing Suite Brings Success...your membership includes:

Shared Branding - Identifies Your Business with GO LOCAL Brand

Shared branding means using GO LOCAL logos in your marketing.  It connects your identity with GO LOCAL's  $10 million brand value to increase YOUR marketing value - "this business is local; choose it".

Advertising - Deepens Connection with Brand to Drive Sales

Group advertising, i.e. GO LOCAL members advertising in the same place at the same time, amplify the message and increase its power to drive sales.

Rewards Card - Measures Effectiveness of Incentives and Advertising

Pools customers from many members to amplify customer incentives - many offers, all local, one card.  Rewards Card data reports help confirm effectiveness of advertising, promotion and incentives.

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