Dec. 10, 2018
Being in the GO LOCAL Pocket Guide is an easy way to reach people who have an affinity for local businesses. Like all GO LOCAL media opportunities, it reaches a qualified customer. There's no waste, just highly receptive folks picking up the guide who support local businesses and nonprofits.
Pocket Guides are picked up by local shoppers at these GO LOCAL rewards merchants
, plus Community First Credit Union branches, Oliver's Markets, Goodwill stores, Hansel Auto service centers, and many more locations.
The Pocket Guide is published twice per year, with 10,000 copies per printing.
Summer Edition circulates late May through late November.
Winter Edition circulates late November through late May.
That's a total annual readership of 60,000. It's a handy print reference for EXCLUSIVELY locally owned businesses in Sonoma County. It's also published online as a flipbook
. In addition to listings and ads, you'll also find infographic editorial pages describing why it's important to support local businesses and nonprofits.
Two Ways You Can Be Seen in the Guide:
1. FREE DESCRIPTIVE LISTINGS
All current members get a FREE listing that includes:
- Business/Nonprofit name
- Address (or city if no physical location), Phone number, Website
- Rewards offer (if you have one)
- All members ALSO get a 10-word description as part of their listing. We'll write your description, or you can submit your own.
2. EXCLUSIVE ADVERTISING
Only members can be there in full color when locals flip through this issue, out May through November.
- Half page ad, horizontal only - $315
- Full page ad - $550
- Full page premium ad - $675 (pending availability; inside front cover, page 3, inside back cover & back cover.)
- Full 2-page ad spread - $1000
- We'll create your ad for you - add a $75 design fee
FINAL RESERVATIONS + PAYMENT DEADLINE: April 1, 2019
PUBLISH DATE: May 1, 2019 (approximate)
AD SIZES & ARTWORK INFO
All artwork is due no later than April 1, 2019.
Instructions for PDF artwork submission: NO CROP MARKS; no registration marks; turn ALL fonts into outlines; embed all images.
FULL PAGE AD
Full Page / Live type + content area: 4.5" horizontal x 7.625" vertical
Trim Size: 5.25" horizontal x 8.5" vertical
Full Bleed: 5.5" horizontal x 8.75" vertical
HALF PAGE AD
Trim Size: 4.75" horizontal x 3.88" vertical; NO BLEED.
TWO FULL PAGE AD SPREAD
Full Page / Live type + content area each page: 4.5" horizontal x 7.625" vertical
Trim Size: 10.5" horizontal x 8.5" vertical
Full Bleed: 10.75" horizontal x 8.75" vertical
For ads produced by GO LOCAL, there is a $75 production charge. Merchant to provide logo, image(s), ad copy, and any desired fonts. Production includes an initial proof with one set of changes before ad is finalized. Additional design work is available at added cost.