Ross Wiffler—Personally Speaking

Ross Wiffler of Common Sense Business Solutions, Inc.

GoLocal Member since 2011

What is your fondest memory of living in Sonoma County?

My fondest memories of Sonoma County are roaming the playing fields of Rincon Valley as a kid and then as I got older watching my children create their own memories on many of those same fields.

Describe what you experience as the greatest treasure of Sonoma County.

I feel that the greatest treasure of Sonoma County is the diversity of people and available activities along with the and the natural beauty that can be witnessed in every nook and cranny of this beautiful place I've called home for every day of my 44 year life.

What for you defines 'quality of life'?

I would define the quality of life as the freedom and ability to pursue the passions and activities that a person's chosen to embrace and to be able to share those passions with people they care about.

What gets you really excited about your business?

I get very excited about the potential for our business to become a company that is well known in Sonoma County for our integrity and business ethics, our commitment to the local community and our passion for creating opportunities for the people that choose to live in this beautiful place we call home. I sincerely feel that Common Sense Business Solutions will make a positive impact by providing outstanding service to our business partners and by creating local jobs for our friends and neighbors. It is my hope and expectation that our business will be a positive part of my legacy to our community.

Thinking about your business, what keeps you up at night?

What keeps me up at night when I think about my business is all of the opportunity that awaits us every morning. Life is too short to have small dreams and I sincerely dream of creating a business that will make a positive impact on people's lives. I am a firm believer that the power of a positive attitude is irrepressible. This is why I choose every day to be enthusiastic, optimistic and thankful.

If you could have one wish come true for Sonoma County, what would it be?

Enhanced prosperity that leads to greater equity for all Sonoma County residents.  It's pretty wonderful already!

What is your favorite quote or motto?

 "If you want to predict your future create it. "

What or who do you most admire in Sonoma County?

I admire any and all those in Sonoma County who fearlessly pursue their dreams and objectives.

What brought you to Sonoma County?

I was born here.