June 6, 2013
GO LOCAL member and Sebastopol's own Guayaki has just launched a new two-minute video which illustrates their brand story, the feeling of drinking yerba mate, and their progressive, restorative business model.
"There are many kinds of buzzes in this world. Some buzzes are good. Some buzzes are bad. And some are really bad.
But the buzz you get from Guayaki Yerba Maté is good. Exceptionally good. Because, hot or cold, mate is not your typical caffeine drink. It doesn't just wake you up, it helps you come to life.
Filled with vitamins, amino acids, and anti-oxidants, it's healthy for you like tea, and it tastes great. Maté contains theobromine, the same mood-elevating compound found in chocolate. And like coffee it picks you up and gives you clarity, but it's less acidic, so it's easier on your stomach.
But perhaps most impressive is Guayaki Yerba Maté's ability to put an end to this buzz. Over ninety-five percent of South America's Atlantic Rainforest -- the native home of yerba maté -- has been cut down for hardwoods, to grow GMO crops, and to raise cattle.
But Guayaki's restorative business model is helping to protect the remaining five percent of Atlantic Rainforest by sustainably harvesting organic maté in the shade of its native environment -- proving that the rainforest is worth more to everyone standing than it is cut down.
Guayaki partners with small farmers and indigenous people who are committed to caring for the forest. And harvesters are paid a fair wage. This stable annual income offers local communities a real alternative to the destructive industrial model. When money grows on trees, no one cuts them down.
And Guayaki's way doesn't just halt rainforest destruction; it's regenerative, and it's on track to restore over two hundred thousand acres in the next ten years.
So while there's no way to avoid all of life's bad buzzes, you can always choose the drink that gives you a good buzz you can feel great about.
Guayaki Yerba Mate. Come to Life."