April is “Move Your Money” Month!

March 8, 2023

Learn the importance of banking local.

April is “Move Your Money” Month!

Move Your Money is part of the larger Shop Indie Local movement, encouraging people to spend at and invest in local businesses to support their local economy. 

Every April, the Move Your Money campaign works to increase investment in locally owned businesses and deposits at community banks and credit unions. Together, we urge our communities to take positive action and boost the ripple effects our neighborhoods, towns, and cities receive when we move more of our dollars from Wall Street to Main Street. 


Top 5 Reasons to Choose a Community Bank or Credit Union


1. Get the Same Services at Lower Cost

Most locally owned banks and credit unions offer the same array of services, from online bill paying to debit and credit cards, at a much lower cost than big banks. Average fees at small banks and credit unions are substantially lower than at big banks, according to national data. Studies show that small financial institutions also offer, on average, better interest rates on savings and better terms on credit cards and other loans.


2. Put Your Money to Work Growing Your Local Economy

Small businesses, which create the majority of new jobs, depend heavily on small, local banks for financing. Although small and mid-sized banks control less than one-quarter of all bank assets, they account for more than half of all small business lending. Big banks, meanwhile, allocate relatively little of their resources to small businesses. The largest 20 banks, which now control 57 percent of all bank assets, devote only 18 percent of their commercial loan portfolios to small businesses.


3. Keep Decision-Making Local

At local banks and credit unions, loan approvals and other key decisions are made locally by people who live in the community, have face-to-face relationships with their customers, and understand local needs. Because of this personal knowledge, local financial institutions are often able to approve small businesses and other loans that big banks would reject. In the case of credit unions, control ultimately rests with the customers, who are also member-owners.


4. Back Institutions that Share a Commitment to Your Community

The fortunes of local banks and credit unions are intimately tied to the fortunes of their local communities. The more the community prospers, the more the local bank benefits. This is why many local banks and credit unions are involved in their communities. Big banks, in contrast, are not tethered to the places where they operate. Indeed, they often use a community’s deposits to make investments in other regions or on Wall Street.


5. Support Productive Investment, Not Gambling

The primary activity of almost all small banks and credit unions is to turn deposits into loans and other productive investments. Meanwhile, big banks devote a sizeable share of their resources to speculative trading and other Wall Street bets that may generate big profits for the bank, but provide little economic or social value for the rest of us and can put the entire financial system at risk if they go bad.

Find more excellent research and resources about Local Banking at the Institute for Local Self-Reliance (ILSR).


GO LOCAL Community Banks and Credit Unions

Banking locally is of particular importance, as our local banks and credit unions are the engines that keep our local economy moving. 

Here’s a list of GO LOCAL’s banks and credit unions:



Find banking aligned with your values

Mighty Deposits analyzes public data so you can see what any U.S. bank or credit union invests in. Every bank. Every credit union. Same calculations. No exceptions.

All you have to do is enter in the name of your bank or credit union, and Mighty Deposits will show you how much of every $100 you deposit into your account goes toward community investments, along with a ton of other useful data. 

Check to see how your bank or credit union aligns with your values at MightyDeposits.com