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MERCHANTS: Member Benefits & Media Offers

If you want to increase your presence as a GO LOCAL member and take advantage of the benefits, WORK YOUR MEMBERSHIP.

Dec. 10, 2018

Download this Member Benefits and Media Offers info as a PDF.

SHARED BRANDING, TARGETED MARKETING, and COMMUNITY CONNECTION


Member Benefits for GO LOCAL Businesses

 

The Shared Brand

All members are licensed to use the GO LOCAL shared brand - a whole family of logos with over 500M gross media impressions and a $10M media value annually.  10 years strong, the GO LOCAL grand has established trust throughout Sonoma County.
 

Member Promotion 

  • Online Listing - Your media-enhanced business listing is part of the GO LOCAL LIST at golocal.coop, the only place where you can find an online directory of ONLY locally owned businesses in Sonoma County.
  • Print Listing in Pocket Guide  - Member listings are also displayed in Pocket Guide, 10,000 published and printed 2x/year. Distributed throughout Sonoma County at over 100 GO LOCAL merchant locations.
  • Social Media and Other Promotion - Let us know what you're up to, and we’ll feature it using the most effective GO LOCAL channels for your business. Submit stories and events for our website too.

 

Marketing Strategy and Support

The GO LOCAL team has 10 years of experience understanding and serving marketing needs of locally owned businesses, helping them thrive. Schedule an individual session in person or on phone to learn best practices and strategies for your specific business. Available annually.
 

Refer Local Lunchtime Gathering

Members are invited to attend and introduce themselves and their business at monthly networking lunches every second Friday, with the option to sign up for a 10-min feature presentation. Refer Local is based on the spirit of members working together to strengthen relationships and to give, receive, and track quality referrals to increase profits and customers.
 

GO LOCAL Rewards Card

All members can participate in the GO LOCAL Rewards Card program. By offering a reward to a large and loyal GO LOCAL customer base as a thanks for choosing local first, your business can get more exposure, sales & community connection.  While the GO LOCAL shared brand tells people why local first is important, the Rewards Card helps people take action to choose local first.  This program helps us measure our combined progress.
 
Each merchant can customize their reward to suit their specific needs through a “show the card” offer that you can track, or a "swipe the card” offer that is electronically tracked.  Offering Rewards is included as part of GO LOCAL membership.
 
 

Media Offers

New in 2019! Members can apply 1/3 of your membership fee to any of GO LOCAL’s media offers, strategically designed for locally owned businesses. Get more details at golocal.coop/media.
  • Digital - Take advantage of GO LOCAL’s big media reach with Facebook campaigns or e-newsletter featured section.
  • Video - Opt for a Video Vignette: a short, styled promo video, or an All-In-One Video Package with a pro videographer.
  • Print - Reach loyal fans of Local First with advertising in our Pocket Guide 2x/year and Made Local Magazine 5x/year.
  • Outdoor Digital - Be seen by local commuters along 101 in Rohnert Park with the Veale Outdoors digital board - 183 showings daily!
  • Radio - Radio reaches 90% of adults in Sonoma County. Advertise on KSRO, Froggy 95.5, 97.7 The River, Hot 101.7, K-Hits 104.9.
  • “TRUE LOCAL” Online Digital Presence Management - get easily listed & found online across 60+ sites  easily with this service.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Download this Member Benefits and Media Offers info as a PDF.

 

 

It's time to GO LOCAL!

Get a free card today for exclusive rewards at local merchants.

Ready to Go?

Use our Sonoma County map to find GO LOCAL merchants!

Discover hundreds of locally owned merchants in your own backyard. Keep your rewards card on hand and ask folks: Are you GO LOCAL?

Try it now!

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2018 Top Sponsors

Clover Stornetta Farms Exchange Bank Oliver's Markets Guayakí Yerba Mate Oilstop Western Farm Center Redwood Credit Union Sonoma Media Group, LLC Community First Credit Union

Most Recommended GO LOCAL Merchants

Being a GO LOCAL merchant can help your business.

GO LOCAL is a marketing network for locally owned independent businesses.
Members work together using a shared brand and Rewards Card to increase sales. Learn more.

Ready to GO?

Sign up or renew today.

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