SHARED BRANDING, TARGETED MARKETING, and COMMUNITY CONNECTION
Member Benefits for GO LOCAL Businesses
The Shared Brand
All members are licensed to use the GO LOCAL shared brand - a whole family of logos with over 500M gross media impressions and a $10M media value annually. 11 years strong, the GO LOCAL grand has established trust throughout Sonoma County.
- Online Listing - Your media-enhanced business listing is part of the GO LOCAL LIST at golocal.coop, the only place where you can find an online directory of ONLY locally owned businesses in Sonoma County.
- Print Listing in Pocket Guide - Member listings are also displayed in Pocket Guide, 10,000 published and printed 2x/year. Distributed throughout Sonoma County at over 100 GO LOCAL merchant locations.
- Social Media and Other Promotion - Let us know what you're up to, and we’ll feature it using the most effective GO LOCAL channels for your business. Submit stories and events for our website too.
Marketing Strategy and Support
The GO LOCAL team has 11 years of experience understanding and serving marketing needs of locally owned businesses, helping them thrive. Schedule an individual session in person or on phone to learn best practices and strategies for your specific business. Available annually.
Refer Local Lunchtime Gathering
Members are invited to attend and introduce themselves and their business at monthly networking lunches every second Friday, with the option to sign up for a 10-min feature presentation. Refer Local is based on the spirit of members working together to strengthen relationships and to give, receive, and track quality referrals to increase profits and customers.
GO LOCAL Rewards Card
All members can participate in the GO LOCAL Rewards Card program. By offering a reward to a large and loyal GO LOCAL customer base as a thanks for choosing local first, your business can get more exposure, sales & community connection. While the GO LOCAL shared brand tells people why local first is important, the Rewards Card helps people take action to choose local first. This program helps us measure our combined progress.
Each merchant can customize their reward to suit their specific needs through a “show the card” offer. Offering Rewards is included as part of GO LOCAL membership and optional.
Members can opt to apply up to 1/3 of your membership fee to any of GO LOCAL’s media offers, strategically designed for locally owned businesses. Get more details at golocal.coop/media.