MERCHANTS: Outdoor Digital Board Advertising

Oct. 20, 2022

Reach Sonoma County commuters with this special GO LOCAL co-op ad buy.

Get seen on the really gigantic board that rotates screen panels on Highway 101 in Rohnert Park.

We split one Veale Outdoor panel into 6 individual GO LOCAL panels for more affordable access to this high-impression ad buy.

These boards are available to GO LOCAL members 9 months of the year - see the schedule below. 
 

PARTICIPANTS GET

5133 panels in 28 days; 183 panels daily; each panel shown every 7.2 minutes.


TOTAL RUN-TIME: board runs a total of 10 ads/minute, 6 sec. duration, 22 hrs daily 5am-3am. 

 

 

2023 SCHEDULE

 

GO LOCAL Outdoor digital board panels available to our members:

(NB = board viewed by Northbound traffic; SB = board viewed by Southbound traffic)

 

February/March, 2/13/23 - 3/12/23 (NB) - ad & pmt due 2/1/23 -  SOLD OUT

April, 4/3/23 - 4/30/23 (SB) - ad & pmt due 3/25/23 - SOLD OUT

May/June, 5/8/23 - 6/4/23 (NB) - ad & pmt due 5/1/23 - SOLD OUT

June/July, 6/26/23 - 7/23/23 (NB) - ad & pmt due 6/20/23 - SOLD OUT

August, 7/31/23 - 8/27/23 (NB) - ad & pmt due 7/20/23 - SOLD OUT

August/September, 8/28/23 - 9/24/23 (SB) - ad & pmt due 8/20/23 - SOLD OUT

October, 10/2/23 - 10/29/23 (SB) - ad & pmt due 9/20/23 (3 SPOTS OPEN)

November, 11/6/23 - 12/3/23 (NB) - ad & pmt due 10/20/23 (1 SPOT OPEN)

December NB, 12/4/23 - 12/31/23 (NB) - ad & pmt due 11/20/23 (6 SPOTS OPEN)

December SB, 12/4/23 - 12/31/23 (SB) - ad & pmt due 11/20/23 (2 SPOTS OPEN)

Feel free to inquire about sold out months, as there are occasionally last minute cancellations.

     

COST

2023 GO LOCAL member cost:
 
$1,350 per 28-day digital board run
 
Contact GO LOCAL if you'd like to split a 28-day ad run with another business for $675 per business. Limited availability.
 
 

SPECIFICATIONS

 
Ad design is covered in the cost, or members can supply a finished ad if preferred. 
Specs are 704px width x 200px height, .jpg file, 72x72dpi.
Ad must include a GO LOCAL logo somewhere in the ad. 
 
We recommend that the ads be: 
*brand/image focused 
*spacious more than busy 
*have minimal words and contact info for the people speeding by. 
 
 
 

 

Updated 2019 GEOPATH Ratings from Veale Outdoor

GEOPATH uses cell phone, traffic and census data to provide an impression number for each outdoor advertising structure that is nationally recognized and comparable to other media such as TV, radio and print.

Impressions, 4-weeks    18+                  21+

(per GO LOCAL panel)

Northbound                    42,229            40,242

Southbound                   24,461            23,318

 

Northbound top contributing zip codes: 94928 (Rohnert Park), 94952 & 94954 (Petaluma), 95407 (Santa Rosa)

Southbound top contributing zip codes: 94928 (Rohnert Park), 95401, 95403, 95407 (Santa Rosa)

 

Reserve your 2023 digital board with the form here.