Jan. 6, 2021


photo courtesy Lisa Rose Small Business PhotographyJaneen Murray, Director

Janeen draws professional experience from both the business sector and the educational arena.  Starting out as a junior high and high school teacher in Sonoma County public schools, she inspired a commitment to learning and sustainability in our youth.  For the next decade she managed Operations and Marketing/Communications at two Sonoma County locally owned companies. Logging almost 10 years as GO LOCAL's Co-Manager and Board Member, she now serves as Executive Director. Also Manager of Sustaining Technologies, LLC, she works both organizations in tandem to develop programs and marketing consulting for locally owned businesses. Janeen also serves as a member of the Sonoma County Food System Alliance and is a 2011 Fellow of the Leadership Institute for Ecology and the Economy. You may also come across her wailing on her accordion around the county with The Hubbub Club street band and serves on the board of the nonprofit Hubbub Music Society. Contact:

Debbie Stohlman

Debbie grew up in Sonoma County, wife to Mark Stohlman and mother to two beautiful daughters Julia and Rachel. She has been in the mortgage banking industry for over 28 years and a paid tax preparer for 20 of those years. Debbie is GO LOCAL's bookkeeper, Accounts receivable specialist, Accounts Payable, accounting coordinator, and serves on the GO LOCAL board. Debbie's passion is volleyball, her need to balance her inner compass is filled by recharging at Doran Beach for some serious (and seriously fun) doubles volleyball. Her love of volleyball also has her running her own volleyball tournaments and the volleyball ministry at her church. Contact:

Mark Stohlman

We welcome Mark Stohlman as our new Marketing Coordinator as of July 2019. Upon retiring from over 24 years of service in the United States Coast Guard and 14 of those years in Sonoma County, he settled in Sonoma County for good in 2007. Mark has spent the last 11 years in hotel management, most recently at the Bodega Bay Lodge as Director of Rooms and Revenue. Contact:

Summer Young

Summer handles GO LOCAL's office & marketing support part-time. Contact

Team photos courtesy of Lisa Rose Small Business Photography

The Sonoma County GO LOCAL Board of Directors

Philip Beard, Ph.D. - Secretary

Emeritus professor of German at Sonoma State University, Dr. Beard co-designed and from 2000 to 2005 co-coordinated the Global Studies B.A. program there. His interest in complementary economics stems from his extensive study of the roots of violent behavior. Since the early 1990’s, Dr. Beard has collaborated on various projects aiming to design and implement robust, sustainable mutual credit programs at the regional level. The current design, “Sustaining Capital,” forms an important part of the Sonoma County GO LOCAL Cooperative’s long-term plans. Dr. Beard is a co-founder of GO LOCAL.

Terry Garrett - Treasurer

Terry Garrett served as the co-managing member of Sonoma County GO LOCAL and Sustaining Technologies from 2009 through 2018. He is now a member of the board. He also serves as a board member of Sonoma County Economic Development Board and also as co-chair of the Cannabis Advisory Group for Sonoma County Board of Supervisors. Prior to his work in local economic development, he published local newsweekly newspapers and magazines and developed marketing programs for local retailers and restaurants. Currently, he is co-publisher of the local food industry magazine, Made Local, and Chief Operating Officer for Mercy Wellness.

Chris Mann

Chris is the Chairman of the Gourd for Guayaki Sustainable Rainforest Products, a Sebastopol-based importer and marketer of Guayaki Yerba Mate and other rainforest products. Guayaki grows its products sustainably within the South America's Atlantic Rainforest and currently sustains and/or restores nearly 20,000 acres of rainforest, 34 indigenous families and over 300 bird and mammal species. Chris earned a BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayaki and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success.

Janeen Murray - President

See above.

Danielle O'Leary

Danielle is the Economic Development Manager for the City of San Rafael, the largest city in Marin County.  Danielle has over 13 years of economic development experience with local municipalities and specializes in helping cities develop brand and identity programs that reflect the unique characteristics of the community she serves. Danielle has a full range of experience in conducting public outreach programs,  building relationships with City Councils, boards, commissions, local businesses and residents towards the common goal of a healthy local economy. Danielle received a Bachelor of Arts degree in Business Administration and Entrepreneurship, with a Communications Minor from Concordia University, Irvine. Her specialties include: business administration, public policy, marketing, branding, public relations and public speaking.

Matt Reynolds

Matt Reynolds decided at an early age that through entrepreneurship he could directly help people improve their lives. Matt is President and Co-founder of Indigenous Designs Corporation, a leading premium organic apparel brand and producer of hand-crafted fair trade clothing. INDIGENOUS is a leading global, sustainable-fashion brand that has led the way in today’s eco-fashion world. The company is committed to supporting fair trade values and indigenous artisan communities, investing in natural and organic fibers and environmentally friendly dyes, and to spreading the beauty of handmade eco-fashion. 

Matt and Indigenous Designs continue to be heavily involved in promoting sustainability in collaboration with the Organic Exchange, the OTA (Organic Trade Association), SVN,  BALLE (Business Alliance for Local Living Economies), Fashion Revolution Day, Triple Pundit, Worldways Social Media and B-Corporations. Matt continues to lead Indigenous Designs as a company immersed premium fair trade fashion as well as sustainability.

Todd Sheffield

Todd is CEO of Community First, a 53-year-old, locally based financial cooperative.  He has held executive positions at financial cooperatives for the past 28 years. Todd is a Certified Public Accountant and earned his MBA, with an emphasis in Accounting, from Cal State University, East Bay. Under Todd’s guidance, Community First was the first in the North Bay to introduce “smart ATMs” that automatically count deposits and don’t require envelops, and the first locally based financial institution to roll out mobile banking on smartphones, instant-issue debit cards and an automated personal finance manager on its home banking site.  Also under Todd’s guidance, during the dark days of the Great Recession when big banks stopped lending, Community First increasedits lending volume so that Sonoma County residents could continue to buy homes and cars.

Todd has been a personal member of GO LOCAL for many years, and uses his Community First debit card to get his GO LOCAL Rewards wherever he shops.

Debbie Stohlman

See above.

Mark Stohlman

See above.

Adam Taggart

Adam is President and Co-Founder of Peak Prosperity.

And our tech master...

Reavis Sutphin-Gray

Reavis Sutphin-Gray began programming as a hobby in junior high school. He graduated from Pomona College in 2005 with a B.A. in computer science. Since then, he has worked in electronics and as an independent contractor engineering biotech software and systems. Reavis strives for efficiency and reliability both when developing algorithms and when mapping out the role of technological components in complex systems.

Recently, Reavis has leveraged his extensive background and education in traditional imperative, functional, and object-oriented programming methodologies to become adept at agile web application development. He sees Ruby on Rails and Django as powerful tools that enable small teams to create outstanding software through rapid iteration paired with extensive automated testing and static analysis. Reavis is the Lead Software Developer and Co-Managing Member of Sustaining Technologies.