When business members mention GO LOCAL to colleagues, it helps to have the tools to effectively communicate the benefits of being a GO LOCAL business member.
Sept. 9, 2011
When GO LOCAL business members mention GO LOCAL to colleagues, it helps to have the tools to effectively communicate the benefits of being a GO LOCAL business member. Here's a story that you can include in conversations, e-mails or letters. Read it over and be familiar with these four main benefits of membership:
1. The Local First Message helps residents find your business
2. The GO LOCAL Shared Brand amplifies your marketing effectiveness
3. The GO LOCAL Rewards Card helps you attract and retain customers
4. The Refer Local program helps you gain customers through a quality business referral network
In these economic times, local businesses are pulling together to strengthen their marketing presence. We're inviting you to learn how locally-owned independent businesses in Sonoma County are joining forces for an increase in market share through membership in the GO LOCAL Co-op.
The Local First Message helps residents find your business
There’s a groundswell of support from residents for locally owned businesses sweeping the US, and Sonoma County is a leader in this regard. In surveys nationwide, residents say they want to support their locally owned businesses. Their number is growing dramatically as they learn the advantages of shifting their purchases.
Most residents say they will support locally owned businesses to a greater extent if they know which ones are locally owned. The programs of GO LOCAL concentrate the power of the “Local First” message and the GO LOCAL brand to accomplish more than any one business can do alone. “Local First” is a call to action for the residents and businesses of Sonoma County to shift purchasing from non-local to local.
When you become a GO LOCAL member, you’re immediately included in our online business directory and can appear in other sections of the GoLocal website through stories, profiles, posting events and offering rewards. Additionally, you receive a member emblem to display, and you can use member branding throughout all your marketing channels. GO LOCAL membership will make certain that residents can identify you as a locally owned business.
The GO LOCAL Shared Brand amplifies your marketing effectiveness
The greater GO LOCAL brand value, the greater our influence to shift behavior. Our shared brand message is very positive for the community on many levels. When people act on our message, we can greatly improve our local economy. It doesn't ask people to buy more of anything. It means making a conscious choice—local first. The more times and the more often they are exposed to this positive message over time, the more likely they are to act on it. Read more about the power of the GoLocal shared brand, with its $8 million commercial media value.
GO LOCAL is growing, with 300 business and organization members and over 12,000 resident members and cardholders who use their GO LOCAL rewards card to help them find locally owned, independent businesses throughout the county.
The GoLocal Rewards Card helps you attract and retain customers
The GoLocal Rewards Card helps make the shift happen—rewarding all members for spending within the GoLocal membership. It gives great value to resident members and helps them find and shop with our business member merchants.
As a business member you can participate in two ways. You can electronically process the card or just ask cardholders to show the card. Electronic processing allows you to participate in loyalty and network rewards, and review purchasing data. Well worth it if you know how to use marketing data in your planning.
The Refer Local program helps you gain customers through a quality business referral network
The Refer Local Program offers GoLocal business members another avenue for working together to strengthen the local economy. The program provides structured networking opportunities, a referral framework, and professional tools that enable GoLocal business members to give, receive, and track quality referrals to increase their business activity.
Finally, here's a downloadable PDF of the business/organization membership application for printing or e-mailing.