Hansel Ford

Your Santa Rosa Ford Dealer, offering New & Used Cars to The Bay Area and San Francisco for over 50 years!

In 1961 when Walter Hansel opened his car dealership in Santa Rosa, he made customer service his first priority. For this reason - and many others - Hansel Ford is proud to be celebrating over 50 years sales and service of new & used Ford cars to the Petaluma, Rohnert Park & San Francisco areas. We don't just sell cars, we offer our world-class customer service for the duration of your Ford vehicle's life. We invite you back to our Santa Rosa lot for all of your car parts and service needs, or if you're looking to 'trade up'. Whether you're a first time Hansel customer or have been one for years, we'll treat you like a friend, finding the best offers and rates so you can cruise the Santa Rosa streets in a new Ford today, without breaking the bank.

Take the first step in the new car buying process! After all, we have a new 2016-2017 Ford model for every lifestyle and need. With a new Ford Escape, Explorer, F-150, Fiesta, Fusion or F-250SD you'll find not only a plethora of new technology and comfort features, but the performance and durability that's synonymous with the Ford brand.

Not every car is a good fit for every driver. That's why we encourage you to take the Flex, Edge, or Mustang you think you want for a test drive. If that isn't the right ride, chances are we can help you find one that is!

Our online showroom is always open, so take a look at our selection of new 2015 & 2016 models today and give us a call if you have questions. Sometimes, the only way to know exactly what you're looking for is to come in to our San Francisco area Ford dealership and take a test drive for yourself. Our Hansel Ford Team is always happy to help you out with that - we'll even explain all the features to you while you're behind the wheel so you know if the Ford car, truck or SUV is the perfect fit for you. You can view the new 2016 - 2017 Ford cars, SUVs and trucks on our showroom pages, or go directory to inventory for the F-150 or F-250 Ford trucks, or the Fiesta, Focus, Fusion, Escape, Expedition, Flex, Explorer and more.

If you're looking to save some serious cash (although Ford has plenty of offers that will help you do so), we have hundreds of quality used cars at our Santa Rosa lot. From today's top manufacturers, our used cars are not only a great deal but highly-reliable as well. Check out our Petaluma area used Ford inventory to view videos and photos of all pre owned vehicles. To save even more off the list price, you can give us a call at 888-431-6266. Just ask about how we can get you an even bigger deal! Although we think it's unlikely, if you can't find exactly what you're looking for in a new Ford or used car, fill out our CarFinder form. You tell us what you want and we'll find it for you. You'll get a call or email when we have located it for you.