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MERCHANTS: Media Offers

Supercharge your GO LOCAL membership by doing things that get more results.

Dec. 19, 2016

Supercharge your GO LOCAL membership by reserving (or just asking for more info about) these media offerings below. Make 2017 the best year yet for your business with effective advertising to increase your sales.

 

Seasonal Media Packages

Buy special bundled media packages through GO LOCAL, including print, digital, outdoor, radio and more. Limited packages available each campaign.

  • “Have a GO LOCAL Holiday” Campaign (Nov-Dec) 
  • “Celebrate Our Independents" Campaign (July)

Learn more at golocal.coop/holiday or golocal.coop/independentsmonth.

Package prices vary.

 

Digital Media Offers

Learn more at golocal.coop/digital

Facebook Boosted Posts - Let GO LOCAL toot your horn to the social masses. That way you’re not all boasty; we do it for you. Schedule boosted Facebook post campaigns through GO LOCAL.

Using GO LOCAL is a great option to establish or increase your local social media presence through GO LOCAL's 12,000+ local fanbase plus the general population who are interested in local. What better way to spread the word about your business than having a trusted third party tooting your horn? Boosted Facebook posts typically reach 5,000-25,000+ people within your specified target audience (subject to budget amount) and can contain your customized message. 

Required Content: 1-10 images for post; max 50 words of copy, including message to be promoted + link to website. Specify desired Target Audience age, gender, and keywords to be used, or we'll take care of that for you.

Learn more at golocal.coop/digital. See examples of successful boosted posts at facebook.com/GoLocal.

$100 minimum per boosted campaign

Monthly GO LOCAL e-Newsletters - GO LOCAL has a huge newsletter list, and here’s another way you can reach bona-fide local fans. Reserve a featured section in GO LOCAL newsletters - segmented to reach business and consumer. Maximum three spots per member per year.

Cardholder NewsletterYour business or product will be featured in top spot of the monthly Cardholder Newsletter to 22,000+ GO LOCAL Rewards Card holders. 

Business Newsletter - Your business featured in a top merchant profile spot with image and link back to your GO LOCAL business listing. The Business Newsletter reaches over 3,000 GO LOCAL business member contacts and additional business contacts. 

$125 per e-newsletter. 


Print Media

Pocket Guide - Some shoppers really love locally owned businesses. They want to know which businesses are local. They pick up the GO LOCAL Pocket Guide to find local businesses. All members are also listed in the GO LOCAL pocket guide. For a full color full or half-page ad, reserve your space below. You can be there when they are, with an ad in the May (SUMMER) and November (WINTER) issues. 

10,000 copies printed twice annually. Book WINTER 2017-18 edition ads by October 15, 2017. 

Learn more about Pocket Guide at golocal.coop/pocketguide17.

$315 half page ad / $550 full page ad / $675 premium full page ad / $1050 2-page spread

Made Local Magazine - Advertise in GO LOCAL’s Made Local Magazine to reach targeted fans of local. Perfect for food and beverage, as well as related categories like gardening, housewares, appliances, etc. 5 issues published per year in Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec. 12,000 copies each issue.

Learn more and get ad rates at madelocalmagazine.com/ad-info.

Ad pricing ranges $195 - $1400

Partner Offer: North Bay Bohemian - Advertise in special GO LOCAL 8-page foldout sections of the North Bay Bohemian: choose from "Restaurant Week" in March, the "Nonprofit Issue" in October, and "Have a GO LOCAL Holiday" in December. Contact Lisa Santos at the Bohemian:  707-527-1200 x205

Partner Offer: Sonoma County Gazette - Advertise in the Gazette and get special member pricing. Contact GO LOCAL for details: info@golocal.coop


Radio

Broadcast Radio with Amaturo Sonoma Media - Schedule GO LOCAL broadcast radio packages to access over half the Sonoma County population with Amaturo Sonoma Media Group, providing exceptional coverage across a diversified demographic array. Choose from one or more of their five local stations (KSRO, Froggy 95.5, 97.7 The River, Hot 101.7, Mix 104.9). We offer packages each month with a specific theme about supporting local businesses from $600 up. A radio flight is a great way to tie your marketing power together. 

$600 per 1-week radio campaign

Learn more about GO LOCAL broadast radio packages at golocal.coop/radio.

In-Store Radio with NEXO RadioBe the hostess with the mostest by installing GO LOCAL In-Store Radio with NEXO Radio, providing just the right music for your environment, plus local ad spots. You can also advertise in other stores as part of the network. And to top it off, it’s amazingly inexpensive and easy to participate.

Pricing varies for hosts and advertisers.

Learn more about in-store radio at golocal.coop/in_store_radio.

 


Outdoor Digital Board

Billboard - Buy GO LOCAL digital outdoor advertising packages on 101 in Rohnert Park (the really gigantic board that rotates screen panels) to reach hundreds of thousands of local commuters with Veale Outdoor

Learn more at golocal.coop/outdoor.

$1,250 per panel for a 28-day run. LIMITED AVAILABILITY.


TRUE LOCAL - Online Presence Management with GO LOCAL

GO LOCAL's Digital Presence Management, Making it easy for customers to find you online. Customers are searching for online businesses right now. When a business' listings are complete and updated with relevant information, consumers are 197% more likely to view that business as a place they can depend on. GO LOCAL will help you control your essential details across more than 60 of the web's most prominent and innovative search sites, maps, and apps.
 
Learn more at golocal.coop/TRUELOCAL/.
 
Subscription-based monthly service for $90/month with a 3-month minimum commitment. 

Video

GO LOCAL Video, shared with other members or exclusive to your business - SOCO Videography can help you make a video for your business under the GO LOCAL brand. They have generously cut their fee in HALF to make sure we can provide our members with an affordable and effective video for your business.
 
Learn more at golocal.coop/video
 
30-second video, exclusive to one member - $900
60- or 90-second video, exclusive to one member - $1,800. Shared by 3 - $600 each. 
 

 

Photography

A GO LOCAL Photography "Business Makeover" package  - Dominic Egan Photographer can help enhance your business image with high-quality photography. Two GO LOCAL package options provide our members with polished, professional photos for businesses in any industry.

Solo Shot - 3 looks for a headshot or product shot, in-studio - $250
 
Business Makeover - Studio comes to your location for a business profile that can include location, staff, product shots, or other promotional shots. To prepare, you’ll be consulted and guided through the process of what can be achieved given your photography needs and scope of the shoot. Then get hours of onsite photography with final images licensed to you to use for all your media needs (web and print).
Half day (4 hours): $750
Full day (8 hours): $1500
 
Learn more at golocal.coop/photography
 

 

Annual Media Packages

Plan for the whole year now!

  • Package #1 - $600 - Custom logos/signage, marketing tune-up, social media promos
  • Package #2 - $1,200 -  Custom logos/signage, marketing tune-up, social media promos, Pocket Guide ads
  • Package #3 - $1,850 - Branding, marketing tune-up, social media promos, Pocket Guide ads
  • Package #4 - $3,750 - Branding, marketing tune-up, social media promos, Pocket Guide ads, and your choice radio, digital, or Made Local Magazine advertising.

Learn more at golocal.coop/annualpackages


 

GO LOCAL Reward Offer

We'll help you set up the best Reward offer based on your business type.
  • "Swipe the Card" offer - electronic Rewards processing for storefront businesses with computer, internet and USB cardreader. Results are tracked online 24/7.
  • "Show the Card" offer - a simple offer that's redeemed by your business when customers show their card or mention GO LOCAL. Best for professional services or non-storefront businesses.
Learn more about offering Rewards here.
 
No cost to offer Rewards unless you need equipment (computer and cardreader) to offer an electronic reward.

It's time to GO LOCAL!

Get a free card today for exclusive rewards at local merchants.

Ready to Go?

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Discover hundreds of locally owned merchants in your own backyard. Keep your rewards card on hand and ask folks: Are you GO LOCAL?

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2017 Top Sponsors

Copperfield's Books Community First Credit Union Oliver's Markets Clover Stornetta Farms Redwood Credit Union

Most Recommended GO LOCAL Merchants

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