MERCHANTS: Media Offers

Aug. 6, 2018

Supercharge your GO LOCAL membership by doing things that get more results.


Supercharge your GO LOCAL membership and make this the best year yet for your business with our effective advertising to help increase your sales!

 


MARKETING - CONSULTING

One hour marketing consulting included with GO LOCAL annual membership - can be focused in specific areas for your business or using an overall marketing plan framework.

Additional consulting $150/hr by GO LOCAL.


MARKETING - GO LOCAL Reward Offer

"Show the Card" offer - a simple offer that's redeemed by your business when customers show their card or mention GO LOCAL.
Learn more about offering Rewards here.
There is no additional cost to offer a GO LOCAL Reward - promotion of your Reward offer is included as a member benefit.

MARKETING - DIGITAL

Virtual Tour Maps for Google My Business, Search, & Maps
Get a 3D virtual tour of your business to expand your business visibility online, show off the beauty of your business while increasing customer trust and expectations. With safety being top of mind in the current environment, your customers will be able to "see" your business and establish a level of comfort before they even walk in the door! 

One-time fee to shoot, create and publish your tour: up to 1,500 sf ($390); 1,500-3,000 sf ($570); 3,000-5,000 sf ($780) by Virtual Tour Maps

Google My Business Listing - creation, enhancement, optimization

Set up & control your online business information at the four core sources (data aggregators) to ensure correct and accurate online info across dozens of search sites.

Setup and maintain a chat/review widget for your website.

Get an overall digital assessment of your business presence.

Get more info and pricing about Google My Business, Online listing control, Chat/Review widgets, and Digital assessment services with Appy Marketing.


MARKETING - GRAPHICS & MORE

Graphic Design

BRAND REFRESH - Does your brand need a lift — or a shift? If you’d rather make the most of what you’ve got than start from scratch, this subtle yet meaningful makeover is for you. 

Ranges from $600-800, pending review of your current brand assets. Service offered by Form + Content.

HOURLY GRAPHIC DESIGN WORK - Have random, small graphic design projects that need to get taken care of? LKG Creative, also the designer of the GO LOCAL Pocket Guide, offers hourly graphic design & content development services through GO LOCAL.

Hourly work $75/hr with a 2hr minimum with LKG Creative.


Signage & Printing

Window storefront signage, vehicle signage, or other branded materials to grow your LOCAL brand presence and attract customers. We'll determine just the right GO LOCAL printer your project and coordinate it for you.

Pricing varies depending on project.


GO LOCAL Custom Logo Design - for members only

GO LOCAL can create a logo that incorporates your industry or business category - like DREAM LOCAL, SPARKLE LOCAL, CELEBRATE LOCAL!
See all GO LOCAL member logos here.
Logo design cost for members is $50 for basic logos and $75 for logos with additional artwork or backgrounds. By GO LOCAL.

ADVERTISING - DIGITAL

Facebook/Instagram Ad Campaigns - Leverage GO LOCAL’s unique position as a preferred advertiser and community advocate to strategically blow your horn to the social masses. The GO LOCAL FB page has 15,000+ local fans who love local businesses, and you can reach 5,000-20,000+ Sonoma County fans per campaign across FB/IG, with targeted interests and geographic reach. You supply content, or we create it for you.

See examples of successful social content at facebook.com/GoLocal.

Ad campaigns starting at $150

Monthly GO LOCAL e-Newsletters - Through GO LOCAL’s e-newsletter list, reach loads of bona-fide fans of local: 23,000+ local consumer contacts or 3,000+ local business contacts.
Your featured section in our newsletter can be a video, a clickable poster, or can include header, ~40 words copy with call-to-action link or button, small image. 

$150 per featured section per e-newsletter - limited availability

VIDEO - Vignettes - We'll whip up a simple themed & styled video using images and copy that you supply, for your digital marketing and web. See examples on our YouTube page here.

Vignette videos starting at $150

VIDEO - All-in-One Video Packages - Be top of mind to your customers! Creating and distributing relevant video content on a regular basis through a multitude of platforms meets your customers where they are. In other words, tell good stories online about your business, and keep telling them.
Videography planning, production and editing by videographer; planning assistance, delivery and social media promotion by GO LOCAL.

All-In-One Video Packages starting at $1,800 with your choice of GO LOCAL member videographers. See details on their GO LOCAL listings below:


ADVERTISING - PRINT

Pocket Guide -

Let locals find you in the free 8-1/2" x 5-1/4” GO LOCAL Pocket Guide directory.
10,000 printed per issue for 30,000 readers per issue, published in November (WINTER edition) & May (SUMMER edition).
All members are listed with name, 10-word description, address, phone, website, Reward offer. 
Advertisers get seen even more!
Display ads $350 (half) and $575 (full) per 6-month issue

AD RESERVATION AND SUBMISSION DEADLINE, WINTER EDITION: November 1, 2020. 

PUBLICATION DATE: December 1, 2020 (approximate)

Learn more about Pocket Guide at golocal.coop/pocketguide20.

Made Local Magazine -

Reach folks who love food and drink, which is everybody! Advertise in our full size 8-1/2” x 11” specialty magazine that's published 5x/year (Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec). 12,000 printed per issue, for 36,000 readership per issue. 

Learn more at madelocalmagazine.com/ad-info.

Display ads (quarter, half and full) starting at $365+ per issue. Low cost product, restaurant plate, and food truck ads also available.

Holiday Direct Mail Magazine -

This direct mail magazine is sent to the 24,000 highest income households in Santa Rosa the week after Thanksgiving to reach holiday shoppers. Send your message right into their mailbox in this high-quality magazine.

Learn more here.

Profile ads $650 (half) and $1250 (full). Limited display ad space also available.


ADVERTISING - OUTDOOR DIGITAL

Billboard - Get seen on the gigantic board that rotates screen panels on Highway 101 in Rohnert Park. We split one Veale Outdoor panel into 6 GO LOCAL panels for more affordable access to this high-impression ad buy. These boards are available through GO LOCAL in March, May, June, July, September, November, & December. Art production included if needed.
PARTICIPANTS GET: 5133 panels in 28 days; 183 panels daily; each panel shown every 7.2 minutes. Avg total impressions 84,000.
TOTAL RUN-TIME: board runs 10 ads/minute, 6 sec. duration, 22 hrs daily 5am-3am. 

Learn more at golocal.coop/outdoor.

$1,300 per panel for a 28-day run. LIMITED AVAILABILITY. Book early to ensure your spot!


ADVERTISING - RADIO

Broadcast Radio with Amaturo Sonoma Media -

Access over half of the Sonoma County population with Amaturo Sonoma Media, providing exceptional coverage across a diversified demographic array.  A radio flight is a great way to tie your marketing power together and brand with the GO LOCAL message.  Choose from one or more of their five local stations: Froggy 95.5, 97.7 The River, & Hot 101.7 (10 spots per week), or KSRO & K-Hits 104.9 (20 spots per week).

Week-long packages of 60-second spots start at $600.

Seasonally available packages of 60-second shared spots with 2 businesses (20 sec each) - $300 per member

 


ADVERTISING - HOLIDAY PACKAGE

Holiday Advertising Package - Reach locals across multiple media outlets for the holidays with this customizable package.

Learn more here.

 

Member & Partner Media Offers

Member Media Offer: KRCB Radio 91.1 FM and TV - North Bay Media - underwriting opportunities

Member Media Offer: KBBF 89.1 FM - underwriting opportunities

Member Media Offer: KRJF 92.3 FM - underwriting opportunities

Partner Media Offer: North Bay Bohemian - Advertise in special GO LOCAL 8-page foldout sections of the North Bay Bohemian: choose from "Restaurant Week" in March, the "Nonprofit Issue" in October, and "Have a GO LOCAL Holiday" in December. Contact Lisa Santos at the Bohemian:  707-527-1200 x205

 


 
 

View a summary of GO LOCAL member benefits and media offers as a PDF here.