MERCHANTS: Pocket Guide, Winter 2018-19 Edition

Making it easier for Sonoma County residents to GO LOCAL.

Aug. 6, 2018

MERCHANTS: Pocket Guide, Winter 2018-19 Edition

Being in the GO LOCAL Pocket Guide is an easy way to reach people who have an affinity for local businesses. Like all GO LOCAL media opportunities, it reaches a qualified customer. There's no waste, just highly receptive folks picking up the guide who support local businesses and nonprofits.

Pocket Guides are picked up by local shoppers at these GO LOCAL rewards merchants, plus Community First Credit Union branches, Oliver's Markets, Goodwill stores, Hansel Auto service centers, and many more locations.

The Pocket Guide is published twice per year, with 10,000 copies per printing.

Summer Edition circulates late May through late November.

Winter Edition circulates late November through late May.

That's a total annual readership of 60,000. It's a handy print reference for EXCLUSIVELY locally owned businesses in Sonoma County. It's also published online as a flipbook. In addition to listings and ads, you'll also find infographic editorial pages describing why it's important to support local businesses and nonprofits.

Two Ways You Can Be Seen in the Guide:

1. FREE DESCRIPTIVE LISTINGS

All current members get a FREE listing that includes:

Business/Nonprofit name
Address (or city if no physical location), Phone number, Website
Rewards offer (if you have one)
NEW FOR THE WINTER 2018-19 ISSUE: All members ALSO get a 10-word (max) description as part of their listing. We'll write your description, or you can submit your own.

Submit your own 10-word description here.

2. EXCLUSIVE ADVERTISING

Only members can be there in full color when locals flip through this issue, out late November through late May.

PRICING

Half page ad, horizontal only - $315
Full page ad - $550
Full page premium ad - $675 (pending availability; inside front cover, page 3, inside back cover & back cover.)
Full 2-page ad spread - $1000
We'll create your ad for you - add a $75 design fee

Reserve your ad space now.

AD DEADLINES

EARLY AD RESERVATION BONUS: Reserve by September 14, 2018 and get featured on our Facebook page or a featured section in our business or consumer e-newsletter.

FINAL RESERVATIONS + PAYMENT DEADLINE: Monday, October 12, 2018

PUBLISH DATE: November 14, 2018 (approximate)

AD SIZES & ARTWORK INFO

All artwork is due no later than October 12, 2018.

Instructions for PDF artwork submission: NO CROP MARKS; no registration marks; turn ALL fonts into outlines; embed all images.

FULL PAGE AD

Full Page / Live type + content area: 4.5" horizontal x 7.625" vertical

Trim Size: 5.25" horizontal x 8.5" vertical

Full Bleed: 5.5" horizontal x 8.75" vertical

HALF PAGE AD

Trim Size: 4.75" horizontal x 3.88" vertical; NO BLEED.

TWO FULL PAGE AD SPREAD

Full Page / Live type + content area each page: 4.5" horizontal x 7.625" vertical

Trim Size: 10.5" horizontal x 8.5" vertical

Full Bleed: 10.75" horizontal x 8.75" vertical

For ads produced by GO LOCAL, there is a $75 production charge. Merchant to provide logo, image(s), ad copy, and any desired fonts. Production includes an initial proof with one set of changes before ad is finalized. Additional design work is available at added cost.