The GO LOCAL Team
Janeen Murray, Director
Janeen Murray is the Director of Sonoma County GO LOCAL, a marketing network of more than 400 Sonoma County businesses, non-profits, and government agencies. GO LOCAL provides economic development marketing to help increase awareness about the importance of going local, to drive more market share to locally owned businesses and strengthen our local economy.
Janeen started out as a science teacher in Sonoma County public schools, inspiring a commitment to learning and sustainability in our youth. She then shifted over to experience the private sector, managing operations and marketing for locally owned businesses.
Now supporting the GO LOCAL community since 2010, Janeen has served as Director for the past 4 years. In parallel, she manages Sustaining Technologies, LLC, a worker-owned and cooperatively-managed LLC that provides the media publishing and management for GO LOCAL.
She's a volunteer member of the Sonoma County Food System Alliance. After hours, you may come across her playing accordion around the county with The Hubbub Club street band, and she also serves on the board of the nonprofit Hubbub Music Society. Contact: j.murray@golocal.coop
Debbie Stohlman
Debbie grew up in Sonoma County, wife to Mark Stohlman and mother to two beautiful daughters Julia and Rachel. She has been in the mortgage banking industry for over 28 years and a paid tax preparer for 20 of those years. Debbie is GO LOCAL's bookkeeper, Accounts receivable specialist, Accounts Payable, accounting coordinator, and serves on the GO LOCAL board. Debbie's passion is volleyball, her need to balance her inner compass is filled by recharging at Doran Beach for some serious (and seriously fun) doubles volleyball. Her love of volleyball also has her running her own volleyball tournaments and the volleyball ministry at her church. Contact: d.stohlman@golocal.coop
Mark Stohlman
We welcome Mark Stohlman as our new Marketing Coordinator as of July 2019. Upon retiring from over 24 years of service in the United States Coast Guard and 14 of those years in Sonoma County, he settled in Sonoma County for good in 2007. Mark has spent the last 11 years in hotel management, most recently at the Bodega Bay Lodge as Director of Rooms and Revenue. Contact: m.stohlman@golocal.coop
Ava Ehnes
Ava handles GO LOCAL's digital marketing part-time. Contact: a.ehnes@golocal.coop
Outdoor team photo courtesy of Lisa Rose Small Business Photography
The Sonoma County GO LOCAL Board of Directors
Philip Beard, Ph.D. - Secretary
Emeritus professor of German at Sonoma State University, Dr. Beard co-designed and from 2000 to 2005 co-coordinated the Global Studies B.A. program there. His interest in complementary economics stems from his extensive study of the roots of violent behavior. Since the early 1990’s, Dr. Beard has collaborated on various projects aiming to design and implement robust, sustainable mutual credit programs at the regional level. The current design, “Sustaining Capital,” forms an important part of the Sonoma County GO LOCAL Cooperative’s long-term plans. Dr. Beard is a co-founder of GO LOCAL.
Terry Garrett - Treasurer
Terry Garrett served as the co-managing member of Sonoma County GO LOCAL and Sustaining Technologies from 2009 through 2018. He is now a member of the board. He has also served as a board member of Sonoma County Economic Development Board and co-chair of the Cannabis Advisory Group for Sonoma County Board of Supervisors. Prior to his work in local economic development, he published local newsweekly newspapers and magazines and developed marketing programs for local retailers and restaurants. Most recently he spent 4 years as Chief Operating Officer for Mercy Wellness.
Janeen Murray - President
See above.
Matt Reynolds
Matt Reynolds decided at an early age that through entrepreneurship he could directly help people improve their lives. Matt is President and Co-founder of Indigenous Designs Corporation, a leading premium organic apparel brand and producer of hand-crafted fair trade clothing. INDIGENOUS is a leading global, sustainable-fashion brand that has led the way in today’s eco-fashion world. The company is committed to supporting fair trade values and indigenous artisan communities, investing in natural and organic fibers and environmentally friendly dyes, and to spreading the beauty of handmade eco-fashion.
Matt and Indigenous Designs continue to be heavily involved in promoting sustainability in collaboration with the Organic Exchange, the OTA (Organic Trade Association), SVN, BALLE (Business Alliance for Local Living Economies), Fashion Revolution Day, Triple Pundit, Worldways Social Media and B-Corporations. Matt continues to lead Indigenous Designs as a company immersed premium fair trade fashion as well as sustainability.
Todd Sheffield
Todd recently retired as CEO of Community First Credit Union, a 53-year-old, locally based financial cooperative. He has held executive positions at financial cooperatives for the past 28 years. Todd is a Certified Public Accountant and earned his MBA, with an emphasis in Accounting, from Cal State University, East Bay. Under Todd’s guidance, Community First was the first in the North Bay to introduce “smart ATMs” that automatically count deposits and don’t require envelopes, and the first locally based financial institution to roll out mobile banking on smartphones, instant-issue debit cards and an automated personal finance manager on its home banking site. Also under Todd’s guidance, during the dark days of the Great Recession when big banks stopped lending, Community First increased its lending volume so that Sonoma County residents could continue to buy homes and cars.
Todd has been a personal member of GO LOCAL for many years, and uses his Community First debit card to get his GO LOCAL Rewards wherever he shops.
Debbie Stohlman
See above.
Mark Stohlman
See above.
And our tech master...
Reavis Sutphin-Gray
Reavis Sutphin-Gray began programming as a hobby in junior high school. He graduated from Pomona College in 2005 with a B.A. in computer science. Since then, he has worked in electronics and as an independent contractor engineering biotech software and systems. Reavis strives for efficiency and reliability both when developing algorithms and when mapping out the role of technological components in complex systems.
Recently, Reavis has leveraged his extensive background and education in traditional imperative, functional, and object-oriented programming methodologies to become adept at agile web application development. He sees Ruby on Rails and Django as powerful tools that enable small teams to create outstanding software through rapid iteration paired with extensive automated testing and static analysis. Reavis is the Lead Software Developer and Co-Managing Member of Sustaining Technologies.