What is GO LOCAL?

What is GO LOCAL?

Studies indicate that the more economic self-reliance a community achieves the greater the economic health for them. Sonoma County GO LOCAL Cooperative works to grow the market share of locally owned businesses. We promote GO LOCAL member businesses and work with them to support their marketing and sales.

Why Care about Locally Owned, Independent Businesses?

By supporting local retailers, local residents and officials can create a healthier, more sustainable community.

What Independent Business Owners Really Care About

The 2019 Independent Business Survey by the Institute for Local Self Reliance (ILSR) yielded both valuable information and disturbing news.

VIDEO: What GO LOCAL Does, in One Minute

GO LOCAL works to increase market share to locally owned businesses in Sonoma County.

The GO LOCAL Team

The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.

The Local Economic Multiplier Effect

The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.

About Sonoma County GO LOCAL Cooperative

Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.

INFOGRAPHIC: Culture of Entrepreneurism

The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be.  Connect the dots.

Ten Reasons to GO LOCAL

Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

VIDEO: GO LOCAL Shared Brand

As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.

The Buy Local First Dividend: A Chain Reaction

Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases.  It's called the economic multiplier effect.  By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.

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How to GO LOCAL First in Sonoma County
GO LOCAL First asks you to think about the many advantages of choosing local first.  Locally owned businesses provide more jobs, support more local non-profits and provide our local flavor, character and personality.
MERCHANTS: Member Benefits & Media Offers
If you want to increase your presence as a GO LOCAL member and take advantage of the benefits, WORK YOUR MEMBERSHIP.
Have a GO LOCAL Holiday - Video, Magazine and Local Impact
GO LOCAL Pocket Guide - Winter 2019-20 Online Version
Why Care about Locally Owned, Independent Businesses?
By supporting local retailers, local residents and officials can create a healthier, more sustainable community.
VIDEO: What GO LOCAL Does, in One Minute
GO LOCAL works to increase market share to locally owned businesses in Sonoma County.
The GO LOCAL Team
The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.
The Local Economic Multiplier Effect
The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.
Choosing Local First, —Build Local
Chances are you know someone who works in the "building" field.  Build Local represents “building” in a broad sense -- home improvement projects, remodeling, energy conservation, landscaping, gardening, going solar and new construction.  GoLocal encourages people to choose locally-owned companies first when making hiring or purchasing decisions.
GO LOCAL FAQs for Businesses
Wondering if GO LOCAL membership is right for your business? Here are some of our most frequently asked questions and answers. If you don’t see your question here, please contact us.
Local Economic Pollinators
Resident consumption controls 70% of the economy. Buying local packs a powerful force for economic good.
GO LOCAL Achievements in 2014
Here's an overview of some of GO LOCAL's achievements in 2014