Danielle O'Leary is the Economic Development Manager for the City of Santa Rosa. She has been working with GO LOCAL over the past year or so to find creative ways to implement import replacement theory.
Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases. It's called the economic multiplier effect. By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.
GO LOCAL First asks you to think about the many advantages of choosing local first. Locally owned businesses provide more jobs, support more local non-profits and provide our local flavor, character and personality.
Cooperatives are based on the values of self-help, self-responsibility, democracy, equality, equity, and solidarity. In the tradition of their founders, cooperative members believe in the ethical values of honesty, openness, social responsibility, and caring for others.