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About Sonoma County GO LOCAL Cooperative

April 25, 2014

About Sonoma County GO LOCAL Cooperative

Sonoma County GO LOCAL specializes in Economic Development Marketing

Sonoma County GO LOCAL Cooperative is a community alliance of businesses, individuals, non-profit organizations, and government agencies. We provide economic development marketing for locally owned independent businesses. Business members work together using a shared brand, promotion and a Rewards Card to increase sales, which in turns strengthens our local economy. 

GO LOCAL's mission is to reclaim our local economic power by . . . 
* Educating the community on the benefits of supporting a resilient, thriving local economy 
* Engaging all community stakeholders by promoting solutions 
* Formalizing and strengthening community relationships 
* Sustaining well-being through community reinvestment and entrepreneurship 

We're committed to creating a resilient, thriving local economy in Sonoma County that supports people and the planet through economic localization. 

MADE LOCAL Magazine and Marketing

GO LOCAL pioneered the groundbreaking work of helping local growers and producers increase market share through locally owned retailers in Sonoma County. Working with the Sonoma County Food System Alliance and the North Coast Regional Food System Network we've created the North Bay Made Local brand that spans five counties. 

MADE LOCAL Magazine brings to life the stories of our local food system initiatives through the voices of people doing the work. It's distributed only through local food establishments and features only locally owned businesses. Published bi-monthly and online at




Management By Responsibility as Our Organizational Culture

One of GO LOCAL's core objectives is to create a organizational culture based upon cooperation and responsibility.  To that end we have formed a management team consisting of four team members and of eleven members board.  We work closely to create economic development programs that exemplify innovation in bringing value to our community.

Management by Responsibility (MBR) was developed by Michael Durst in the early 1980's based on the idea that responsibility begins with an individual and percolates within an organization as each person matures through an ever expanding understanding and practice of personal responsibility.  This expansion and unification of responsibility among the members catapults the organization to greater adoption of organizational responsibility to other stakeholders.  This is a 21st century imperative to take responsibility personally, economically, socially and politically.

A corollary to MBR is our cooperative structure and how our management team makes and enacts decisions.  The industrial revolution brought about various hierarchal management structures.  Those systems focused authority on a single authority figure; the later stage of this being what we've seen in most recent years as the leader as "superhero".  Hierarchal systems and structures aren't necessary when a number of responsible people gather and organize.  GoLocal is structured as a heterarchy organization, i.e. multiple-rule.  We feel this is in keeping with the fact that we are a cooperative.  As a team and board we are committed to not only create innovative programs, but to exemplify innovation in our management and governance practice as well.

Please feel free to inquire about these practices.  See the prezi below for a journey through The Responsible Organization.


Our Team

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2014 Top Sponsors

Redwood Credit Union Copperfield's Books Clover Stornetta Farms

Most Recommended GO LOCAL Merchants

Being a GO LOCAL merchant can help your business.

GO LOCAL is a marketing network for locally owned independent businesses.
Members work together using a shared brand and Rewards Card to increase sales. Learn more.

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