Amaturo Sonoma Media Group

1410 Neotomas Avenue, Suite 200, Santa Rosa, CA 95405

601 Would you recommend this business?


Amaturo Sonoma Media Group (ASMG) was formed in May of 2013, with the acquisition of five of Santa Rosa's leading radio stations, to become a locally owned media company. The founder is long time Santa Rosa business executive, Lawrence Amaturo, co-owner of Santa Rosa Nissan, Kia of Santa Rosa and the new Splash Express of Santa Rosa. Joining Lawrence in the formation of SMG is longtime broadcaster Michael O'Shea, who serves as President of SMG.

The company is the largest local radio group, reaching more than 200,000 adult listeners each week by owning and operating:

  • 97.7 The River

  • Froggy 92.9

  • Oldies 107.9

  • Hot 101.7

  • KSRO 1350 & 103.5

  • KZST 100.1

  • The Wolf 102.7

  • The Bull 99.1

All stations emanate from shared studios and offices at Mendocino Ave in Santa Rosa.

"The overwhelming bulk of SMG's business is from local businesses...approximately 90% of our commercial inventory goes towards promoting and advertising locally owned and operated businesses," says O'Shea. "We are currently promoting an initiative of 'buying local' on all five of our stations. With the impending holiday season we’re proactively asking our approximately 200,000 weekly listeners to consider shopping local before they shop big national stores or shop online."

"We're specifically itemizing the virtues of local commerce: keeping our local tax base high, keeping our local companies, who hire local people, supported first," O'Shea continued. "Being a locally owned and operated company, whose existence and success is dependent on our local companies having success first, is a part of our DNA." Interview courtesy of the Santa Rosa Chamber of Commerce.


NorthBay biz magazine is a monthly business-to-business publication covering Napa, Sonoma and Marin counties for more than 40 years. In November 2017 it was acquired by Amaturo Sonoma Media Group.

Today, NorthBay biz has more than 50,000 readers, and publishes 15 issues annually (12 monthly issues and three bonus issues). The editorial team and staff are committed to bringing you the latest news and trends in agriculture, wine, tourism, real estate, construction, insurance, education, technology, nonprofits, health care and more.


Amaturo Sonoma Media Group is excited to announce the launch of Waterdrop Digital, a fresh, comprehensive digital marketing solution.

Digital marketing is a given in today’s business world. But between the social media and the SEO, the apps and the bidding, advertising on the internet can turn into an all-consuming monster.

It’s time to get back on track, doing what you do best. Set your digital marketing goals and let Waterdrop Digital handle the online legwork so you can focus on running your business.

Ask your ASMG Sales Rep about Waterdrop Digital and how online marketing can boost your business. Or visit the website and set an appointment for a no-obligation website and strategy review!

Plus, check out (and register for) a free one-day digital marketing workshop provided by Waterdrop Digital.

GO LOCAL Radio Package with ASMG

93% of adults listen to broadcast radio. A radio flight is a great way to tie your marketing power together and brand with the GO LOCAL message.
Access well over half of the Sonoma County population with Amaturo Sonoma Media stations, providing exceptional coverage across a diversified demographic array.  

We include a GO LOCAL message with your script - it's good community & brand recognition.  Weeklong spots run Mon-Sun between 5am-midnight.

$500 per 1-week advertising package for 25-sec in a GO LOCAL 30-sec spot. Your choice of stations, with weekly ad frequency shown:

  • KZST 100.1 (5 spots)

  • Froggy 92.9 (7 spots)

  • 97.7 The River (8 spots)

  • The Wolf 102.7, HOT 101.7, KSRO 1350/103.5 (10 spots)

  • KJZY 93.7 (13 spots)

  • The Bull 99.1, Oldies 107.9  (17 spots)

$1000 per 1-week advertising package for 50-55-sec in a GO LOCAL 60-sec spot. Your choice of stations, with weekly ad frequency shown:

  • KZST 100.1 (8 spots)

  • Froggy 92.9 (9 spots)

  • 97.7 The River (10 spots)

  • The Wolf 102.7, HOT 101.7, KSRO 1350/103.5 (12 spots)

  • KJZY 93.7 (15 spots)

  • The Bull 99.1, Oldies 107.9  (20 spots)

Contact the GO LOCAL team for details.

Rewards Offer

All rewards require a GO LOCAL Rewards Card.
You must present your GO LOCAL Rewards Card at the time of purchase.

  • See online listing at for special GO LOCAL media offer for businesses. every visit.




Monday 9 a.m. to 5 p.m.
Tuesday 9 a.m. to 5 p.m.
Wednesday 9 a.m. to 5 p.m.
Thursday 9 a.m. to 5 p.m.
Friday 9 a.m. to 5 p.m.
Saturday Closed
Sunday Closed