What is GO LOCAL?

Studies indicate that the more economic self-reliance a community achieves the greater the economic health for them. Sonoma County GO LOCAL Cooperative works to grow the market share of locally owned businesses. We promote GO LOCAL member businesses and work with them to support their marketing and sales.
The Local Economic Multiplier Effect

How Independent Locally Owned Businesses Help Your Community Thrive

About Sonoma County GO LOCAL

Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.

Celebrate Shop Local Week, May 1-7, 2022!

Small local businesses are our local superheroes...be their champion and shop local!!

The GO LOCAL Team

The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.

A Cooperative Spin on Local Marketing

Community First Credit Union partners with local businesses and earns positive guilt by association.

2021 GO LOCAL Community Survey
Why Care about Locally Owned, Independent Businesses?

By supporting local retailers, local residents and officials can create a healthier, more sustainable community.

2019 Survey: What Independent Business Owners Really Care About

The 2019 Independent Business Survey by the Institute for Local Self Reliance (ILSR) yielded both valuable information and disturbing news.

VIDEO: What GO LOCAL Does, in One Minute

GO LOCAL works to increase market share to locally owned businesses in Sonoma County.

INFOGRAPHIC: Culture of Entrepreneurism

The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be.  Connect the dots.

Ten Reasons to GO LOCAL

Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

VIDEO: GO LOCAL Shared Brand

As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.

The Buy Local First Dividend: A Chain Reaction

Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases.  It's called the economic multiplier effect.  By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.

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Local Business Resilience Fund 2023
GO LOCAL and Sustaining Technologies are offering a matching funds program to help dozens of locally owned businesses strengthen their marketing to increase sales.
12/11/2022
The Local Economic Multiplier Effect
How Independent Locally Owned Businesses Help Your Community Thrive
12/01/2022
About Sonoma County GO LOCAL
Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.
07/25/2022
The GO LOCAL Team
The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.
02/14/2022
MERCHANTS: Member Benefits
If you want to increase your presence as a GO LOCAL member and take advantage of the benefits, WORK YOUR MEMBERSHIP.
12/03/2021
How to GO LOCAL First in Sonoma County
GO LOCAL First asks you to think about the many advantages of choosing local first.  Locally owned businesses provide more jobs, support more local non-profits and provide our local flavor, character and personality.
01/02/2020
Why Care about Locally Owned, Independent Businesses?
By supporting local retailers, local residents and officials can create a healthier, more sustainable community.
10/17/2019
2019 Survey: What Independent Business Owners Really Care About
The 2019 Independent Business Survey by the Institute for Local Self Reliance (ILSR) yielded both valuable information and disturbing news.
09/17/2019
VIDEO: What GO LOCAL Does, in One Minute
GO LOCAL works to increase market share to locally owned businesses in Sonoma County.
06/19/2017
Choosing Local First, —Build Local
Chances are you know someone who works in the "building" field.  Build Local represents “building” in a broad sense -- home improvement projects, remodeling, energy conservation, landscaping, gardening, going solar and new construction.  GoLocal encourages people to choose locally-owned companies first when making hiring or purchasing decisions.
12/28/2015
GO LOCAL FAQs for Businesses
Wondering if GO LOCAL membership is right for your business? Here are some of our most frequently asked questions and answers. If you don’t see your question here, please contact us.
12/21/2015
Local Economic Pollinators
Resident consumption controls 70% of the economy. Buying local packs a powerful force for economic good.
11/23/2015