What is GO LOCAL?

The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.

Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.

By supporting local retailers, local residents and officials can create a healthier, more sustainable community.

The 2019 Independent Business Survey by the Institute for Local Self Reliance (ILSR) yielded both valuable information and disturbing news.

GO LOCAL works to increase market share to locally owned businesses in Sonoma County.

The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.

The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be.  Connect the dots.

Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.

Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases.  It's called the economic multiplier effect.  By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.