Discover hundreds of locally owned merchants in your own backyard. Keep your rewards card on hand and ask folks: Are you GO LOCAL?

What is GO LOCAL?
Studies indicate that the more economic self-reliance a community achieves the greater the economic health for them. Sonoma County GO LOCAL Cooperative works to grow the market share of locally owned businesses. We promote GO LOCAL member businesses and work with them to adopt innovative programs like Rewards Card.
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VIDEO: What GO LOCAL Does, in One Minute
GO LOCAL works to increase market share to locally owned businesses in Sonoma County.
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The GO LOCAL Team
The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.
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The Local Economic Multiplier Effect
The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.
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About Sonoma County GO LOCAL Cooperative
Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.
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INFOGRAPHIC: Culture of Entrepreneurism
The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be. Connect the dots.
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Ten Reasons to GO LOCAL
Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.
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VIDEO: GO LOCAL Shared Brand
As a GO LOCAL business member, you're a part of a cooperative. That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.
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ECONOMIC DEVELOPMENT: Thinking Outside the Big Box
Danielle O'Leary is the Economic Development Manager for the City of Santa Rosa. She has been working with GO LOCAL over the past year or so to find creative ways to implement import replacement theory.
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The Buy Local First Dividend: A Chain Reaction
Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases. It's called the economic multiplier effect. By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.

MERCHANTS: Member Benefits & Media Offers
If you want to increase your presence as a GO LOCAL member and take advantage of the benefits, WORK YOUR MEMBERSHIP.
Why Care about Locally Owned, Independent Businesses?
By supporting local retailers, local residents and officials can create a healthier, more sustainable community.
VIDEO: What GO LOCAL Does, in One Minute
GO LOCAL works to increase market share to locally owned businesses in Sonoma County.
The GO LOCAL Team
The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.
The Local Economic Multiplier Effect
The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.
Choosing Local First, Build Local
Chances are you know someone who works in the "building" field. Build Local represents “building” in a broad sense -- home improvement projects, remodeling, energy conservation, landscaping, gardening, going solar and new construction. GoLocal encourages people to choose locally-owned companies first when making hiring or purchasing decisions.