"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." - Margaret Mead
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Despite the many differences residents of Sonoma County may have, there is one thing we all share in common—we want a better quality of life. Quality of life can mean different things to different people. But most people agree that having a strong local economy is a major influence. After all, we all want good jobs for ourselves and our neighbors.
A strong local economy creates higher quality of life for all residents. It starts with you and the few simple choices you make every day about purchases.
The average Sonoma County household spends slightly more than $60,000 a year on goods and services. If all of that were spent with local goods and services providers, then an estimated $15,000 or 25% more per average household would re-circulate in Sonoma County. That's $2.3 billion every year.
Buying online is the worst possible scenario for where to put your money. Sonoma County residents spent approximately $560 million online last year. Poof, gone. Not only did we lose the sales taxes on most of that, there was no benefit to ANY locally owned business nor to other businesses with a location here.
So, what can you do? We may be idealistic, but we're not unrealistic. We're asking you to shift some of your purchasing to locally owned businesses.
The next time you head to a grocery store, consider going to Oliver's Market, Andy's Produce Market, Community Market, Molsberry's Market, or other local grocers. They offer a great selection of local products at very competitive prices. Let's say you spend $200 per week on groceries. When you shop at those markets, about $50 more stays in Sonoma County than if you went to a grocery store that is owned by a company outside Sonoma County. That adds up to $2,600 a year you have contributed to your community.
GO LOCAL and our Rewards Program can help you shift your purchasing, which means you can contribute to our local economy without spending more, just spend smarter.