MERCHANTS: Media Offers

Aug. 6, 2018

Supercharge your GO LOCAL membership by doing things that get more results.


Supercharge your GO LOCAL membership and reserve (or get more more info about) these media offerings below.

Make this the best year yet for your business with effective advertising to increase your sales.

 


 

Digital Media

Facebook/Instagram Ad Campaigns - Leverage GO LOCAL’s unique position as a preferred advertiser to strategically blow your horn to the social masses. The GO LOCAL FB page has 14,000+ local fans who like local businesses, and you can reach 5,000-20,000+ Sonoma County fans per campaign. You supply content, or we can take care of it for you.

See examples of successful boosted posts at facebook.com/GoLocal.

Ad campaigns starting at $150

Monthly GO LOCAL e-Newsletters - Through GO LOCAL’s e-newsletter list, reach loads of bona-fide fans of local: 23,000+ consumer contacts or 3,000+ business contacts.
Your featured section in our newsletter can include header, ~40 words copy with call-to-action link or button, small image. 25% average open rate; 5% average click through rate.

$150 per featured section per e-newsletter - limited availability

VIDEO - Vignettes - We'll whip up a simple themed & styled video using images and copy that you supply, for your digital marketing and web. See examples here.

Vignette videos starting at $150

VIDEO - All-in-One Video Packages - Be top of mind to your customers! Creating and distributing relevant video content on a regular basis through a multitude of platforms meets your customers where they are. In other words, tell good stories online about your business, and keep telling them.
Videography planning, production and editing by videographer; planning assistance, delivery and social media promotion by GO LOCAL.

All-In-One Video Packages starting at $1,800 with your choice of GO LOCAL member videographers. See details on their GO LOCAL listings below:

Peddle Head - Hannah Gart Videography

Cinematic Lifestyle Imagery

SoCo Videography

Brown Barn Films


Print Media

Pocket Guide -

Let locals find you in the free 8-1/2" x 5-1/4” GO LOCAL Pocket Guide directory.
10,000 printed per issue for 30,000 readers per issue, published in November (WINTER edition) & May (SUMMER edition).
All members are listed with name, 10-word description, address, phone, website, Reward offer. 
Advertisers get seen even more!
Display ads $350 (half) and $575 (full) per 6-month issue

AD RESERVATION AND SUBMISSION DEADLINE, WINTER EDITION: April 1, 2020. 

PUBLICATION DATE: May 1, 2020 (approximate)

$350- half page ad

$575 - full page ad

$1000 - 2-page spread

$675 - premium full page ad (limited availability)

Learn more about Pocket Guide at golocal.coop/pocketguide19.

Made Local Magazine -

Reach folks who love food and drink, which is everybody! Advertise in our full size 8-1/2” x 11” specialty magazine that's published 5x/year (Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec). 12,000 printed per issue. 

Learn more at madelocalmagazine.com/ad-info.

Display ads (quarter, half and full) starting at $365+ per issue


Outdoor Digital Board

Billboard - Get seen on the really gigantic board that rotates screen panels on Highway 101 in Rohnert Park. We split one Veale Outdoor panel into 6 GO LOCAL panels for more affordable access to this high-impression ad buy. These boards are available through GO LOCAL in March, May, June, July, September, November, & December. Art production included if needed.
PARTICIPANTS GET: 5133 panels in 28 days; 183 panels daily; each panel shown every 7.2 minutes. Avg total impressions 84,000.
TOTAL RUN-TIME: board runs 10 ads/minute, 6 sec. duration, 22 hrs daily 5am-3am. 

Learn more at golocal.coop/outdoor.

$1,300 per panel for a 28-day run. LIMITED AVAILABILITY.


Radio

Broadcast Radio with Amaturo Sonoma Media -

Access over half of the Sonoma County population with Amaturo Sonoma Media, providing exceptional coverage across a diversified demographic array.  A radio flight is a great way to tie your marketing power together and brand with the GO LOCAL message.  Choose from one or more of their five local stations: Froggy 95.5, 97.7 The River, Hot 101.7 (10 spots per week), KSRO, & K-Hits 104.9 (20 spots per week).

Week-long packages of 60-second spots start at $600.
Seasonally available packages of 60-second shared spots with 3 businesses (15 sec each) - $240 per member

Seasonally available packages of 60-second shared spots with 2 businesses (20 sec each) - $300 per member


Online Presence Management with GO LOCAL's TRUE LOCAL Service

GO LOCAL's Digital Presence Management - Customers are searching for businesses online right now. GO LOCAL does the work of getting your business listed and controlling, correcting, and enhancing your information across 60+ most prominent search sites, maps and apps from just one place.  Essential for businesses that get physical visitors, and that have moved or opened a new location.
When business listings are complete and updated with relevant information, consumers are 197% more likely to view that business as one they can depend on.
 
Learn more at golocal.coop/TRUELOCAL/.
Min. 2-month subscription per location $180.
 

Holiday Offerings

Holiday Advertising Package - Reach locals across multiple media outlets for the holidays with this one easy package.

Full package is $1995, or pick and choose for a customized package.

Learn more here.

Holiday Direct Mail Magazine - This direct mail magazine is sent to the 24,000 highest income households in Santa Rosa the week of Thanksgiving reach holiday shoppers, and can have a profile spotlight of your business.

Learn more here.

Profile ads $650 (half) and $1250 (full) 

 

Member & Partner Media Offers

Member Media Offer: KRCB Radio 91.1 FM and TV - North Bay Media - underwriting opportunities

Member Media Offer: KBBF 89.1 FM - underwriting opportunities

Member Media Offer: KRJF 92.3 FM - underwriting opportunities

Partner Media Offer: North Bay Bohemian - Advertise in special GO LOCAL 8-page foldout sections of the North Bay Bohemian: choose from "Restaurant Week" in March, the "Nonprofit Issue" in October, and "Have a GO LOCAL Holiday" in December. Contact Lisa Santos at the Bohemian:  707-527-1200 x205

 


 

GO LOCAL Custom Logo Design - for members only

GO LOCAL can create a logo that incorporates your industry or business category - like DREAM LOCAL, SPARKLE LOCAL, CELEBRATE LOCAL!
See all GO LOCAL member logos here.
Logo design cost for members is $50 for basic logos and $75 for logos with additional artwork or backgrounds.
 

 

GO LOCAL Reward Offer

"Show the Card" offer - a simple offer that's redeemed by your business when customers show their card or mention GO LOCAL.
Learn more about offering Rewards here.
No additional cost to offer Rewards.
 

 

View a summary of GO LOCAL member benefits and media offers as a PDF here.