MERCHANTS: Media Offers

Sept. 29, 2020

Supercharge your GO LOCAL membership by doing things that get more results.


Supercharge your GO LOCAL membership and make this the best year yet for your business with our effective advertising to help increase your sales!

VIEW the offers below, then use the form below and we'll contact you with more info and to reserve.

CLICK on the image to the right if you prefer to view these offers as a 4-page PDF.

 

MEMBERSHIP


JOIN OR RENEW

Through shared branding, targeted media and a Rewards Program, GO LOCAL reaches exclusively local-loving consumers in Sonoma County - your customers. Increase your sales, gain market share, and feel part of the local business community by being a GO LOCAL member.

Annual membership is based on Sonoma County sales, with 5 tiers ranging from $200-$2500.

Get member benefits and rates at golocal.coop/join.


MARKETING


MARKETING - CONSULTING

One hour marketing consulting included with GO LOCAL annual membership - can be focused in specific areas for your business or using an overall marketing plan framework.

Additional consulting $150/hr by GO LOCAL.


MARKETING - GO LOCAL Reward Offer

"Show the Card" offer - a simple offer that's redeemed by your business when customers show their card or mention GO LOCAL.
Learn more about offering Rewards here.
There is no additional cost to offer a GO LOCAL Reward - promotion of your Reward offer is included as a member benefit.


MARKETING - DIGITAL

Virtual Tour Maps for Google My Business, Search, & Maps
Get a 3D virtual tour of your business to expand your business visibility online, show off the beauty of your business while increasing customer trust and expectations. With safety being top of mind in the current environment, your customers will be able to "see" your business and establish a level of comfort before they even walk in the door! 

One-time fee to shoot, create and publish your tour based on business square footage.

Get package details at Virtual Tour Maps listing.

Google My Business Listing - creation, enhancement, optimization

Get package details at Appy Marketing's listing.

Set up & control your online business information at the four core data aggregators

Get package details at Appy Marketing's listing.

Setup and maintain a chat/review widget for your website.

Get package details at Appy Marketing's listing.

Get an overall digital assessment of your business presence.

Get package details at Appy Marketing's listing.


MARKETING - GRAPHICS & PHOTOGRAPHY

Graphic Design

BRAND REFRESH - Does your brand need a lift — or a shift? If you’d rather make the most of what you’ve got than start from scratch, this subtle yet meaningful makeover is for you. 

Ranges from $600-800, pending review of your current brand assets. Learn more at Form + Content's listing.

HOURLY GRAPHIC DESIGN WORK - Have random, small graphic design projects that need to get taken care of? LKG Creative, also the designer of the GO LOCAL Pocket Guide, offers hourly graphic design & content development services through GO LOCAL.

Hourly work $75/hr with a 2hr minimum. Learn more at LKG Creative's listing.


Business Photography

ONE-HOUR PHOTOSHOOT - Does your business need a fresh set of compelling visuals for your digital and print presence? Paige Green, also the current photographer for feature stories in Made Local Magazine, is offering a special GO LOCAL package for a one-hour photo shoot at your business location. We'll discuss your needs in advance, then she'll come out and capture what you do, and you'll get a set of photos to bring added magic to your business presence.

Commercial photo shoot - one hour, at one location - $540. Learn more at Paige Green Photography's listing.


Signage & Printing

Window storefront signage, vehicle signage, or other branded materials to grow your LOCAL brand presence and attract customers. We'll determine just the right GO LOCAL printer your project and coordinate it for you.

Pricing varies depending on project.


GO LOCAL Custom Logo Design - for members only

GO LOCAL can create a logo that incorporates your industry or business category - like DREAM LOCAL, SPARKLE LOCAL, CELEBRATE LOCAL!
See all GO LOCAL member logos here.
Logo design cost for members is $50 for basic logos and $75 for logos with additional artwork or backgrounds. By GO LOCAL.

ADVERTISING

ADVERTISING - DIGITAL

Facebook/Instagram Ad Campaigns - Leverage GO LOCAL’s unique position as a preferred advertiser and community advocate to strategically blow your horn to the social masses. The GO LOCAL FB page has 15,000+ local fans who love local businesses, and you can reach 5,000-20,000+ Sonoma County fans per campaign across FB/IG, with targeted interests and geographic reach. You supply content, or we create it for you.

See examples of successful social content at facebook.com/GoLocal.

Ad campaigns starting at $150

Monthly GO LOCAL e-Newsletters - Through GO LOCAL’s e-newsletter list, reach loads of bona-fide fans of local: 23,000+ local consumer contacts or 3,000+ local business contacts.
Your featured section in our newsletter can be a video, a clickable poster, or can include header, ~40 words copy with call-to-action link or button, small image. 

$150 per featured section per e-newsletter - limited availability

VIDEO - Vignettes - We'll whip up a simple themed & styled video using images and copy that you supply, for your digital marketing and web. See examples on our YouTube page here.

Vignette videos starting at $150

VIDEO - All-in-One Video Packages - Be top of mind to your customers! Creating and distributing relevant video content on a regular basis through a multitude of platforms meets your customers where they are. In other words, tell good stories online about your business, and keep telling them. Videography planning, production and editing by videographer; planning assistance, delivery and social media promotion by GO LOCAL.

All-In-One Video Packages starting at $1,800 with your choice of GO LOCAL member videographers. See details on their GO LOCAL listings below:


ADVERTISING - PRINT

Pocket Guide 

Let locals find you in the free 8-1/2" x 5-1/4” GO LOCAL Pocket Guide directory.
10,000 printed per issue for 30,000 readers per issue, published in December (WINTER edition) & May/June (SUMMER edition).

Learn more about Pocket Guide advertising.

Made Local Magazine 

Reach folks who love food and drink, which is everybody! Advertise in our full size 8-1/2” x 11” specialty magazine that's published 5x/year (Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec). 12,000 printed per issue, for 36,000 readership per issue. 

Learn more about Made Local Magazine advertising.

Holiday Direct Mail Magazine

This direct mail magazine is sent to the 24,000 highest income households in Santa Rosa the week after Thanksgiving to reach holiday shoppers. Send your message right into their mailbox in this high-quality magazine.

Learn more about Holiday Direct Mail advertising.


ADVERTISING - OUTDOOR DIGITAL

Billboard - Get seen on the gigantic board that rotates screen panels on Highway 101 in Rohnert Park. We split one Veale Outdoor panel into 6 GO LOCAL panels for more affordable access to this high-impression ad buy. These GO LOCAL boards are available in March, May, June, July, September, November, & December. 
PARTICIPANTS GET: 5133 panels in 28 days; 183 panels daily; each panel shown every 7.2 minutes. Avg total impressions 84,000.

Learn more at golocal.coop/outdoor.


ADVERTISING - RADIO

Broadcast Radio with Amaturo Sonoma Media -

Access over half of the Sonoma County population with Amaturo Sonoma Media, providing exceptional coverage across a diversified demographic array.  A radio flight is a great way to tie your marketing power together and brand with the GO LOCAL message.  Choose from one or more of their five local stations:

Week-long packages of 60-second spots start at $600. Or share a spot between 2 businesses (20 sec each) - $300 per member


ADVERTISING - HOLIDAY PACKAGE

Holiday Advertising Package - Reach locals across multiple media outlets for the holidays with this customizable package.

Learn more here.

 

 

View a summary of GO LOCAL member benefits and media offers as a PDF here.