Friedman's Home Improvement - Sonoma

At Friedman's our mission is to inspire home improvement by exceeding the expectations of our valued Do-It-Yourself and Professional Builder customers.

We will accomplish this through an ever-evolving, project-oriented mix of products, and a knowledgeable, solutions-driven sales team. Our goal since 1946 is success through mutual respect for all of our customer, employees and suppliers.

Corporate Values

A Safe Environment for our Team Members to work within and our customers to shop in must be considered in all aspects of our business and our actions.

Customers are the source of our livelihood. We are committed to to providing solutions and we will serve our customers well.

Excellence and Urgency provide our competitive advantage.

Team Members create our success. We will respect the individual, encourage initiative and reward remarkable performance. We seek people passionate for results, who respond urgently to customer needs, who innovate and make continued systematic improvements in everything they do.

Financial Performance is a measure of our success and is required to support our continued success.

Suppliers provide us the products and tools to serve our customers. We shall treat them as respected partners.

Community Responsibility defines our Corporate and personal roles as supportive members of our unique communities.

Integrity in all matters is our most basic belief. We will adhere to the highest standards of business and personal ethics.