"What is the cost and benefit to me if I join GO LOCAL?"
Like most people, you want to know the benefit of paying your hard-earned money for something.
Business members pay annual dues according to the success of their business. Dues range from $150 to $2500 per year. Our Top Sponsors pay $15,000 or more for these coveted spots.
Member Dues Create Our Marketing Power
Through our marketing campaigns, we consistently pump out the message, "Support locally-owned businesses by shopping with them".
Over the past few years, we have generated 500 million gross media impressions per year. That's the media equivalent value of $10 million annually (your company would have to spend that mush to achieve that level of reach.)
The Marketing Power Works
65% of the GO LOCAL consumer fans report that they buy more from locally-owned businesses today than they did 5 years ago.
The benefit to members is that GO LOCAL fans can identify your business as local and part of our group. And when they recognize you in that light, they will shop with you.
In a nutshell, you pay member dues to use our logos and identify your business with our movement, which has widespread recognition and credibility. No one business can achieve that recognition alone.
Membership also qualifies you to participate in our low-cost media campaigns alongside other members. Concentrating our effort together generates more impact with lower costs.
A New Customer is Worth Thousands of Dollars
To weigh the cost and benefits of membership, think of it this way. Every business has a 'customer lifetime value' (CLV) factor, i.e. the lifetime purchasing amount of your ideal customer. A deli or coffee shop CLV ranges from $12,000 to $25,000. Automobile dealers can run $100,000 and up; grocery stores calculate the CLV to be higher than $75,000.
This means that your business may need to attract only one new customer to pay for member dues. It can also increase your current customer loyalty, which means they spend more with you for more years.
Join GO LOCAL and engage in our programs to enhance your marketing and results.
Now you can choose:
A. You've decided to join, go here and complete the online process now.
B. Want to talk to someone for clarification, get more facts and help? Call/text us 707-200-3624 or email info@golocal.coop
C. Not sure, but want to stay in touch? Sign up for our newsletter.