BE SEEN on the huge 14' x 48' digital board that rotates panels on Highway 101 in Rohnert Park.
GO LOCAL has FOUR individual panels in both Southbound and NorthBound directions all year long in 2024!
Book your ad to be seen for one 28-day run in one or both directions OR choose all thirteen 28-day runs in one or both directions. The possibilities are nearly endless, but due high demand of this unique co-op ad offering, book your ad space early to ensure we can accomodate your request.
These boards are available to GO LOCAL members and supporters.
Compared to our prior outdoor offering, this 2024 offering gets you 50% more ad showings per 28-day run for only 25% higher rate.
OUTDOOR DIGITAL ADVERTISING SCHEDULE
SB = Southbound. See SB billboard street view here.
NB = Northbound. See NB billboard street view here.
- Empty boxes signify available dates.
- Boxes marked "X" signify booked & unavailable dates.
- Boxes marked "half" signify a split ad buy is available for that timeframe and direction.
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SCHEDULE 2024 |
1/1 - 1/28 | 1/29 - 2/25 | 2/26 - 3/24 | 3/25 - 4/21 | 4/22 - 5/19 | 5/20 - 6/16 | 6/17 - 7/14 | 7/15 - 8/11 | 8/12 - 9/8 | 9/9 - 10/6 | 10/7 - 11/3 | 11/4 - 12/1 | 12/2 - 12/29 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SB #1 | x | x | x | x | x | x | x | x | x | x | x | x | |
| SB #2 | x | x | x | x | x | x | x | x | x | ||||
| SB #3 | x | x | x | x | x | x | x | x | x | ||||
| SB #4 | x | x | x | x | x | x | x | half | x | half | half | half | half |
| NB #1 | x | x | x | x | x | x | x | x | x | x | x | x | x |
| NB #2 | x | x | x | x | x | x | x | x | x | x | x | x | x |
| NB #3 | x | x | x | x | x | x | x | x | x | x | x | x | x |
| NB #4 | x | x | x | x | x | x | x | x | x | x | x | x | x |
Reserve your 2024 digital board today HERE.
Questions? Contact us today at 707-888-6105 x2 or info@golocal.coop
COST
$1,650 SOUTHBOUND per 28-day digital board run, with 73,733 impressions per advertiser.
$1,750 NORTHBOUND per 28-day digital board run, with 61,883 impressions per advertiser.
Add $40 per digital board billing if you wish to pay by credit card.
Contact GO LOCAL about possible board splits with one other member for half the price. You get the full board space for your ad, but half the number of ad showings noted below.
AD FREQUENCY
GO LOCAL books one Southbound and one Northbound panel throughout 2024, and splits that single panel into four "co-op" ad spots in each direction.
- Your ad will be shown every 4 minutes, which translates to a minimum guarantee of 275 times daily, or 7,700 times in 28 days.
- Every ad runs 6 seconds duration. Ten ads run every minute, 22 hrs daily from 5am-3am.
AD SPECIFICATIONS
Ad design is covered in the cost, or members can supply a finished ad if preferred.
We recommend that the ads be brand/image focused; spacious more than busy; and have minimal words and contact info for the drivers to easily see while speeding by.
Specs are 704px width x 200px height, 72x72dpi .jpg file. A GO LOCAL logo must be included somewhere in the ad.
GEOPATH RATINGS from Veale Outdoor (updated 2019)
GEOPATH uses cell phone, traffic and census data to provide an impression number for each outdoor advertising structure that is nationally recognized and comparable to other media such as TV, radio and print.
Impressions, 4-weeks per 2024 GO LOCAL panel:
Northbound: 53,146 - Northbound top contributing zip codes: 94928 (Rohnert Park), 94952 & 94954 (Petaluma), 95407 (Santa Rosa)
Southbound: 43,983 - Southbound top contributing zip codes: 94928 (Rohnert Park), 95401, 95403, 95407 (Santa Rosa)
Reserve your 2024 digital board today HERE.
Questions? Contact us today at 707-888-6105, x2 or info@golocal.coop