Supercharge your GO LOCAL membership by doing things that get more results.
Aug. 6, 2018
Supercharge your GO LOCAL membership by reserving (or just asking for more info about) these media offerings below. Make this the best year yet for your business with effective advertising to increase your sales.
Facebook/Instagram Ad Campaigns - Leverage GO LOCAL’s unique position as a preferred advertiser to strategically blow your horn to the social masses. The GO LOCAL FB page has 14,000+ local fans who like local businesses, and you can reach 5,000-20,000+ Sonoma County fans per campaign. You supply content, or we can take care of it for you.
See examples of successful boosted posts at facebook.com/GoLocal.
Ad campaigns starting at $150
Monthly GO LOCAL e-Newsletters - Through GO LOCAL’s e-newsletter list, reach loads of bona-fide fans of local: 23,000+ consumer contacts or 3,000+ business contacts.
Your featured section in our newsletter can include header, ~40 words copy with call-to-action link or button, small image. 25% average open rate; 5% average click through rate.
$125 per featured section per e-newsletter - limited availability
VIDEO - Vignettes - Short, styled videos using images and copy that you supply, for your digital marketing and web. See examples here.
Vignette videos starting at $150
VIDEO - All-in-One Video Packages - Be top of mind to your customers! Creating and distributing relevant video content on a regular basis through a multitude of platforms meets your customers where they are. In other words, tell good stories online about your business, and keep telling them.
Videography planning, production and editing by videographer; planning assistance, delivery and social media promotion by GO LOCAL.
All-In-One Video Packages starting at $1,800 with your choice of GO LOCAL member videographers:
Pocket Guide -
Let locals find you in the free 8-1/2" x 5-1/4” GO LOCAL Pocket Guide directory.
10,000 printed per issue for 30,000 readers per issue, published in May (SUMMER edition) & November (WINTER edition)
All members are listed with name, 10-word description, address, phone, website, Reward offer.
Advertisers get seen even more!
Display ads $315 (half) and $550 (full) per 6-month issue
AD RESERVATION AND SUBMISSION DEADLINE, SUMMER EDITION: April 1, 2019.
PUBLICATION DATE: May 1, 2019 (approximate)
$315 - half page ad
$550 - full page ad
$1000 - 2-page spread
$675 - premium full page ad (limited availability)
Learn more about Pocket Guide at golocal.coop/pocketguide19.
Made Local Magazine -
Reach folks who love food and drink, which is everybody! Advertise in our full size 8-1/2” x 11” specialty magazine that's published 5x/year (Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec). 12,000 printed per issue.
Learn more at madelocalmagazine.com/ad-info.
Display ads (quarter, half and full) starting at $350-$1300 per issue
Holiday Magazine - This direct mail magazine sent to the highest income households in Santa Rosa the week after Thanksgiving reach holiday shoppers can feature your business.
Profile ads $600 (half) and $1200 (full)
Outdoor Digital Board
Billboard - Get seen on the really gigantic board that rotates screen panels on Highway 101 in Rohnert Park. We split one Veale Outdoor panel into 6 GO LOCAL panels for more affordable access to this high-impression ad buy. These boards are available through GO LOCAL in March, May, June, July, September, November, & December. Art production included if needed.
PARTICIPANTS GET: 5133 panels in 28 days; 183 panels daily; each panel shown every 7.2 minutes. Avg total impressions 84,000.
TOTAL RUN-TIME: board runs 10 ads/minute, 6 sec. duration, 22 hrs daily 5am-3am.
Learn more at golocal.coop/outdoor.
$1,300 per panel for a 28-day run. LIMITED AVAILABILITY.
Broadcast Radio with Amaturo Sonoma Media -
Access over half of the Sonoma County population with Amaturo Sonoma Media, providing exceptional coverage across a diversified demographic array. A radio flight is a great way to tie your marketing power together and brand with the GO LOCAL message. Choose from one or more of their five local stations (KSRO, Froggy 95.5, 97.7 The River, Hot 101.7, K-Hits 104.9).
Week-long packages of 60-second spots start at $600.
Seasonally available packages of 60-second shared spots with 3 businesses (15 sec each) - $240 per member
Online Presence Management with GO LOCAL's TRUE LOCAL Service
When business listings are complete and updated with relevant information, consumers are 197% more likely to view that business as one they can depend on.
Member & Partner Media Offers
Member Media Offer: Sonoma County Gazette - Advertise in the Gazette and get special member pricing. Contact GO LOCAL for details: firstname.lastname@example.org
Member Media Offer: KRCB Radio 91.1 FM and TV - North Bay Media underwriting opportunities
Member Media Offer: KBBF 89.1 FM - underwriting opportunities
Member Media Offer: KRJF 92.3 FM - underwriting opportunities
Member Media Offer: News of the North Bay - underwriting opportunities
Partner Media Offer: North Bay Bohemian - Advertise in special GO LOCAL 8-page foldout sections of the North Bay Bohemian: choose from "Restaurant Week" in March, the "Nonprofit Issue" in October, and "Have a GO LOCAL Holiday" in December. Contact Lisa Santos at the Bohemian: 707-527-1200 x205
GO LOCAL Reward Offer
- "Swipe the Card" offer - electronic Rewards processing for storefront businesses with computer, internet and USB cardreader. Results are tracked online 24/7.
- "Show the Card" offer - a simple offer that's redeemed by your business when customers show their card or mention GO LOCAL. Best for professional services or non-storefront businesses.