MERCHANTS: Pocket Guide

Oct. 16, 2024

Making it easier for Sonoma County residents to GO LOCAL.

Being in the GO LOCAL Pocket Guide is an easy way to reach people who have an affinity for local businesses.  

Like all GO LOCAL media opportunities, it reaches a qualified customer. There's no waste, just highly receptive folks picking up the guide who support local businesses and nonprofits.
 
Pocket Guides are picked up by local shoppers in racks at high-traffic grocery and retail locations.
 
The list of locations shifts, but a partial list of rack locations includes: Andy's Market, Community Market Sebastopol and Santa Rosa, Copperfield's locations, Corrick's, Dahlia & Sage Market, Poppy Bank Epicenter, Friedman's Petaluma & Santa Rosa, Grocery Outlet Rohnert Park, Habitat for Humanity ReStore, Lola's Market, Molsberry’s, Oliver's Santa Rosa, Cotati & Windsor, Pacific Market Sebastopol & Santa Rosa, Penngrove Market, Shelton's Natural Foods, Washoe House, Western Farm, Wilibees, and more.  
 
View the current Summer/Fall 2024 edition as an online flipbook at the bottom of this webpage.
 
Pocket Guides are also available in smaller quantities at dozens of retail stores, personal services/salons, automotive repair, chambers and visitors centers, banks, restaurants & coffee shops including these GO LOCAL rewards merchants. 
 
The Pocket Guide is usually published twice per year, with 10,000 copies per printing.
That's a total annual readership of 60,000. It's a handy print reference for EXCLUSIVELY locally owned businesses in Sonoma County. It's also published online as a flipbook (at the bottom of this page). In addition to listings and ads, you'll also find editorial and infographic pages about why it's important to support local businesses and nonprofits. 
 

Three Ways You Can Be Seen in the GO LOCAL Pocket Guide:

1. FREE DESCRIPTIVE LISTINGS

All current members get a FREE listing that includes:

  • Business/Nonprofit name
  • Address (or city if no physical location), Phone number, Website
  • Rewards offer (if you have one)
  • All members ALSO get a 10-word description as part of their listing. We'll write your description, or you can submit your own. Submit your own 10-word description here.

 

2. EXCLUSIVE ADVERTISING

Only members can be there in full color when locals flip through it.

AD PRICING

  • Half page ad, horizontal only, $435
  • Full page ad, $725
  • Full page premium ad - (pending availability; inside front cover, page 3, inside back cover & back cover.), $900
  • We'll create your ad for you - add a $75 design fee

Reserve your ad space now - we'll contact you. 

 

3. GET ON THE COVER, OR IN A HALF PAGE MEMBER SPOTLIGHT

The hitch is that the GO LOCAL team selects which members are featured! We don't sell these spots. :)

 

SPRING/SUMMER 2025 ISSUE

RESERVATION, AD SUBMISSIONS + PAYMENT DEADLINE: MARCH 10, 2025

TENTATIVE PUBLISH DATE: APRIL 2025

 

AD SIZES & ARTWORK INFO

 
FULL PAGE AD
Full Page / Live type + content area: 4.5" horizontal x 7.625" vertical 
Trim Size: 5.25" horizontal x 8.5" vertical
Full Bleed: 5.5" horizontal x 8.75" vertical
 
HALF PAGE AD 
Trim Size: 4.73" horizontal x 3.88" vertical; NO BLEED.
 
 
Instructions for PDF artwork submission:
  • turn ALL fonts into outlines / paths; embed all images.
  • NO crop marks or registration marks
  • convert RGB images into CMYK before placing in layout; save layout in CMYK mode

For ads produced by GO LOCAL, there is a $75 production charge. Merchant to provide logo, image(s), ad copy, and any desired fonts. Production includes an initial proof with one set of changes before ad is finalized. Additional design work is available at added cost.

 

Request a contact now to reserve your ad space.

Flip through the Summer/Fall 2024 Edition of the GO LOCAL Pocket Guide below.

 

 

 

 

Find full business listings with more detail here.

Pick up a free print copy in racks at one of these retailers.