What is GO LOCAL?

Studies indicate that the more economic self-reliance a community achieves the greater the economic health for them. Sonoma County GO LOCAL Cooperative works to grow the market share of locally owned businesses. We promote GO LOCAL member businesses and work with them to support their marketing and sales.
The GO LOCAL Team

The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.

Why Care about Locally Owned, Independent Businesses?

By supporting local retailers, local residents and officials can create a healthier, more sustainable community.

What Independent Business Owners Really Care About

The 2019 Independent Business Survey by the Institute for Local Self Reliance (ILSR) yielded both valuable information and disturbing news.

VIDEO: What GO LOCAL Does, in One Minute

GO LOCAL works to increase market share to locally owned businesses in Sonoma County.

The Local Economic Multiplier Effect

The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.

About Sonoma County GO LOCAL Cooperative

Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.

INFOGRAPHIC: Culture of Entrepreneurism

The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be.  Connect the dots.

Ten Reasons to GO LOCAL

Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

VIDEO: GO LOCAL Shared Brand

As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.

The Buy Local First Dividend: A Chain Reaction

Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases.  It's called the economic multiplier effect.  By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.

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About Sonoma County GO LOCAL Cooperative
Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.
GO LOCAL Celebrates 7 Years of Making Local Matter
...and Making Local Money Grow
Independents Month 2014 Graphic
This GO LOCAL graphic can be found as a special insert in the North Bay Bohemian for the week of July 2-9, 2014.
INFOGRAPHIC: Culture of Entrepreneurism
The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be.  Connect the dots.
Ten Reasons to GO LOCAL
Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.
Public Journalism Ambition
The articles, videos, podcasts, and photography on the GO LOCAL web site reflect our intent to provide meaningful information to create context and continuity for local economic issues.
Cooperative Money: The Key to Sustainable Prosperity
GO LOCAL Board Member Philip Beard shares his thoughts about local currency.
Locally Owned Businesses Help Communities Thrive...
...and Survive Climate Change.
Top 10 Ingredients of a Local Economy
The Cooperative Way to a Stronger Economy
Co-ops—just like people—can get more done together than anyone can do alone. They come in many forms, and are more common than you might imagine.
VIDEO: GO LOCAL Shared Brand
As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.
ECONOMIC DEVELOPMENT: Thinking Outside the Big Box
Danielle O'Leary is the Economic Development Manager for the City of Santa Rosa.  She has been working with GO LOCAL over the past year or so to find creative ways to implement import replacement theory.