What is GO LOCAL?

Studies indicate that the more economic self-reliance a community achieves the greater the economic health for them. Sonoma County GO LOCAL Cooperative works to grow the market share of locally owned businesses. We promote GO LOCAL member businesses and work with them to support their marketing and sales.
The GO LOCAL Team

The GO LOCAL team works daily to build and preserve Sonoma County's economic resilience and create a better quality of life.

About Sonoma County GO LOCAL Cooperative

Sonoma County GO LOCAL Cooperative is a community alliance of businesses, non-profit organizations, and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.

Why Care about Locally Owned, Independent Businesses?

By supporting local retailers, local residents and officials can create a healthier, more sustainable community.

2019 Survey: What Independent Business Owners Really Care About

The 2019 Independent Business Survey by the Institute for Local Self Reliance (ILSR) yielded both valuable information and disturbing news.

VIDEO: What GO LOCAL Does, in One Minute

GO LOCAL works to increase market share to locally owned businesses in Sonoma County.

The Local Economic Multiplier Effect

The Local Economic Multiplier Effect is a very valuable feature of our economy. The term refers to how many times dollars are recirculated within a local economy before leaving through the purchase of an import.

INFOGRAPHIC: Culture of Entrepreneurism

The stronger our culture of entrepreneurism in Sonoma County, the stronger our economy will be.  Connect the dots.

Ten Reasons to GO LOCAL

Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

VIDEO: GO LOCAL Shared Brand

As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.

The Buy Local First Dividend: A Chain Reaction

Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases.  It's called the economic multiplier effect.  By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.

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VIDEO: GO LOCAL Shared Brand
As a GO LOCAL business member, you're a part of a cooperative.  That means you are a co-owner and "share" the GO LOCAL brand along with all the other owners.
02/05/2013
ECONOMIC DEVELOPMENT: Thinking Outside the Big Box
Danielle O'Leary is the Economic Development Manager for the City of Santa Rosa.  She has been working with GO LOCAL over the past year or so to find creative ways to implement import replacement theory.
01/01/2013
The Buy Local First Dividend: A Chain Reaction
Study after study has indicated the economic benefits to a local community when residents choose local businesses for purchases.  It's called the economic multiplier effect.  By choosing local first, the economic multiplier kicks in and we return $25 more of every $100 spent to recirculate in our local economy.
01/01/2013
GRAPHIC: The GO LOCAL Story So Far
GO LOCAL infographic that highlights milestones of achievement in 2012.
11/29/2012
Understanding Cooperatives
Cooperatives are based on the values of self-help, self-responsibility, democracy, equality, equity, and solidarity. In the tradition of their founders, cooperative members believe in the ethical values of honesty, openness, social responsibility, and caring for others.
12/02/2011
How to Submit Articles to GO LOCAL
Click here to learn more about our media content before you submit an article to be publsihed.
09/22/2011
Making the Shift Happen to Local
What is the Shift? Shift represents moving purchases of goods and services from out-of-county-owned-businesses (OCOB) to locally-owned businesses (LOB).  This includes purchases made by individual residents, visitors, businesses and local governments.
04/19/2010
Local Has Its Options
Dear Localista, I'm from Napa County and stumbled across your website searching for a local bookstore.  One of your members has a location in Napa County.  What difference does it make whether I shop at a local bookstore in Napa, at the Sonoma County owned store, or at our neighborhood Barnes & Noble? Avid Reader in Calistoga
01/19/2010
The Big Deal About Local vs Locale
Dear Localista, What's the big deal about local businesses? I mean, all businesses that are here are local, aren't they?  Shouldn't we support them all?    Just Curious in Santa Rosa
11/26/2009