Current News About GO LOCAL

Find media coverage of GO LOCAL in this section as well as announcements about our programs and events.
Chain Pharmacy Pricing is a Tough Pill to Swallow

This article, co-authored by GO LOCAL's Janeen Murray and originally published in the June 2018 issue of the Sonoma County Gazette, explores a new report from the Consumers Union which shows that chains get away with pricing prescription drugs several times higher than local pharmacies.

MERCHANTS: Refer Local Overview and Upcoming Meetings

Refer Local is a monthly networking and referral meeting for GO LOCAL members, supporting our mission of economic development marketing through relationship building and local patronage. Get to know your fellow GO LOCAL business members and gain new customers!

Celebrate Your Local Independents in July

Try out a new local business during the month of July as a way to "Celebrate our Independents!".  Look for local independent businesses throughout Sonoma County.  Find hundreds of local, independently owned businesses in the GO LOCAL LIST.

Local Economic Pollinators

Resident consumption controls 70% of the economy. Buying local packs a powerful force for economic good.

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The Cooperative Way to a Stronger Economy
Co-ops—just like people—can get more done together than anyone can do alone. They come in many forms, and are more common than you might imagine.
GRAPHIC: The GO LOCAL Story So Far
GO LOCAL infographic that highlights milestones of achievement in 2012.
GO LOCAL Bucks featured on KRCB Radio's "North Bay Report"
Economic benefits multiply when dollars re-circulate in the local business community. Creating a form of local money ensures it won't go elsewhere, and that's what GoLocal is quietly doing here in Sonoma County.
What Goes Around...
Several years ago Derek Huntington and Philip Beard cooked up the idea of ‘spendable rebates’ conveyed through digital card readers and plastic cards linked through the internet to form a network.
GO LOCAL and Sustaining Technologies Ink New Deal
GO LOCAL has entered into a new five-year management agreement for management services to be provided by Sustaining Technologies (ST). 
Sonoma County and the Vitality of Independent Retail
In short, the study reveals the relative strength of locally owned businesses expressed by an index score for every MSA.  They measured the retail market share for chain stores nationwide and by each MSA, with the assumption that the remaining share belonged to local and regional retailers.  The national baseline index equals 100, and Sonoma County's index is 128.3.
Vote with Your Dollars - Part 1 of 2
Independent Retailers Outperform Many Chains Over Holidays
In an extremely challenging economic climate, independent retailers are outperforming many chains, a national survey has found.